Digital Promotions and Your Business

The internet changed our lives, providing instant updates in nearly every subject matter available worldwide. Similarly, it also shaped the way companies offer promotions. Consumers crave the type of instant satisfaction that the internet can offer. And for savvy marketers, this is good news. Equipped with the proper tools and know-how, you can provide what the consumer wants, and in exchange, they will provide you with the information, traffic, or sales your promotion was created to generate.

Give the People What They Want

When it comes time to determine the prize that you will tie in to your digital promotion, take into consideration the people you’re targeting. If you’re targeting wealthy people in an upscale area, a prize of a new entry-level car, while still impressive, might not entice them to take action. On the other hand, don’t out-think yourself. If you’re targeting college students, the lure of free pizza can’t be underestimated. But of course, just like holiday gift giving, cash is king. A recent study by Launchfire found that 72% of respondents would prefer cold, hard cash.

Offer Rewards for Different Levels of Participation

For a variety of factors, sometimes people simply don’t want to enter a promotion. It may sound daunting or require too much effort. By introducing differing levels of participation (and matching rewards), your promotion can break down that process and allow people to participate at the level at which they are comfortable. This allows you to glean information from people who are just interested in winning prizes, while still allowing your super fans or loyal customers to be properly rewarded for their patronage. It may also entice the less-engaged audience to contribute more information for a chance to win big.

Turn Signups into Business

One of the most common goals of digital promotions is to open communication channels, typically by asking participants to provide demographic information before entry. The same research mentioned earlier found that 71% of respondents would opt in for communications if given an increased chance to win prizes. Once you have these channels open, be sure to engage and motivate further. Simply having a hefty email list isn’t enough – you have to convert those prospects into sales to be successful, and that requires following up and asking for that business. Track engagement and conversions to provide insight, and don’t be afraid to change strategies if new business isn’t being generated.

Boost Engagement with Games

It should come as no surprise that gaming is one of the most popular ways to get consumers to take action. Simply put, gamification is the use of games or gaming principles intended to drive a behavior. By the end of this year, more than 70% of the world’s largest 2,000 companies will have implemented gamification into their marketing, according to a study by Gartner. A study by M2 Research showed that gamification can lead to a 100% to 150% increase in consumer engagement with a brand or business. When Justin Boots sponsored MusicFest in Steamboat, CO, they used gamification to encourage attendees to provide demographic data and interact with the brand after the festival. Attendees registered to play a quick rodeo-themed game on a PrizePad™ that awarded boots and discounts off future purchases. The fun-factor led to Justin Boots seeing an amazing percentage of attendees using the coupon to make a purchase online. Gamification can provide marketers with the spark they need to encourage consumer involvement in their brands.

Digital promotions are the new age of marketing and lead generation. SCA Promotions can work with you or your agency to create the perfect platform of engagement for your specific customer base. Contact us today or browse our interactive section to start growing your business online.

The SCA Family

When you’re shopping for something, whether for business or personal use, you want to make your purchase from a place you can trust; a place that has years of experience and a team of people dedicated to exceeding your objectives and needs.

That’s no different when you begin searching for a promotional risk management company. The ins and outs of creating promotional incentives that motivate consumers to act can be daunting, so many businesses and marketing professionals turn to twelve-time world bridge champion Bob Hamman and the SCA Promotions family.

Since Hamman founded SCA Promotions in 1986, SCA has been fortunate to collaborate with professionals whose promotional needs run the gamut. From charity fundraisers to over-redemption coverage for some of the world’s largest companies, the campaigns SCA has partnered with continue to help businesses engage with and motivate their target customers. Of course, serving such a diverse client base presents challenges, so SCA has expanded into several divisions to provide more dedicated service to all of its customers and their industries.

SCA Promotions

For 28 years, SCA Promotions has worked with Agencies and their Brands as the leading risk management specialist in Promotion and Sweepstakes Marketing, Event and Sports Promotions, Digital Promotions, and Social Media Promotions. Our experience in assessing and managing promotional risk enables you to embrace creativity and big ideas, safe in the knowledge that should your promotion exceed expectations, it’s SCA Promotions that pays!

PIMS-SCA

International customers quickly began seeing the benefits of the revolutionary services that SCA offered, so SCA joined with PIMS in London around 1987 to form PIMS-SCA, serving Europe. PIMS-SCA offers the same promotional risk coverage and engaging promotions that SCA does stateside, but the London office allows European companies to have a promotional solutions powerhouse nearby for easier communication and access to local experts. PIMS-SCA has become the leader in redemption coverage and was recently selected as the UK’s Best Risk Management Company for their work with Tangerine Confectionary’s Butterkist popcorn. Read more about PIMS-SCA at www.pims-sca.com.

SCA Gaming

Casinos and other gaming establishments are almost all located in highly competitive markets, so they are always looking for a way to drive new clientele to their properties while cultivating loyalty among their current player base. For nearly 20 years, SCA Gaming has been serving casinos worldwide, rolling out exciting custom promotions. To date, more than $700 million in cash and prizes has been covered by SCA Gaming, allowing our 400 casino clients to reward their players with life-changing prizes. SCA Gaming offers casinos multi-channel promotion solutions. Included are interactive kiosk promotions, digital, web and mobile offerings, and high-impact game shows for the casino floor. See what SCA Gaming has to offer at www.scagaming.com.

SCAinteractive

SCAinteractive was created so companies of all sizes could engage customers and drive traffic with online promotions. SCAinteractive incorporates SCA’s traditional prize coverage services into the digital space so that client’s bottom lines are protected while offering fun and engaging interactive promotions. Our PromoEngine™ technology allows brands as big as McDonalds to drive massive amounts of traffic to the promotional website without worrying about down time or poor response rates. Once users are playing, our patented DrawServer™ offers fully-auditable results, allowing legitimate winners without security concerns.

Read some of SCAi’s success stories at www.scainteractive.com.

CataBoom

The heightened interest in mobile and social marketing campaigns led SCA to launch our newest family member, CataBoom. Using the tools within CataBoom’s software development kit (SDK), marketers and development teams can seamlessly add a chance to win instantly into their campaigns and programs. Whether it is through a download, content sharing or a scratch card game, the prize will influence consumer behavior and motivate them to take action.

The SCA Family’s expert staff is dedicated to bringing agencies and companies of any size what they need: promotional campaigns focused on customer engagement. For projects big or small, the focus and motivation of all SCA’s promotion professionals has always been to provide a level of service and knowledge to meet or surpass the client’s expectations. Contact SCA today to begin the process of creating your next promotion.

Straws, Slots, and Schnitzels – Unlikely Promotions with Winning Results

When contestant Viola Authement discovered she had grabbed one of the red-and-pink-striped grand prize straws at Sonic Drive-In, she was in shock. Sonic’s first national promotion, “Luck of the Straw,” used different colored straws to offer various levels of prizes, including gift cards and a grand prize trip for two to Las Vegas with the chance to win $168,894 cash.

Sonic’s strategy was to tie the grand prize into their popular drinks by offering consumers the chance to win one dollar for every SONIC drink combination available – totaling $168,894. Authenment’s straw was one of fifteen offered for the Las Vegas trip, giving her a high probability of winning the guaranteed cash prize. The promotion generated media impressions for Sonic and a lot of interest from the public, undoubtedly helped by the creative idea to use straws as a way to determine the winners.

Marketers are always trying to differentiate their brand and product, and sometimes utilizing a unique promotion vehicle is exactly what is needed to generate the buzz and traffic desired. The chance to win a life-changing prize always captures attention and maintains interest, allowing the promotion to stand out.

“You’ve got to put a prize out there better than the next guy,” said a representative for Al Lamb’s Dallas Honda. “People were lined up outside the door during our grand opening for the chance to win our $50,000 Ultimate Garage Giveaway.

Clear Channel Chicago’s sponsor McDonald’s wanted a way to increase sales during late hours, so they placed SCA’s JackPot™ Machine, a Vegas-style promotional slot machine, inside the restaurant and invited customers to pull the handle between 9 and 11 pm for a chance to win $1 Million. “It was really enjoyable for the listeners to have a cool and different promotion,” said a Clear Channel representative. “The promotion helped motivate listeners to make McDonald’s their late night food destination.”

Wienerschnitzel is currently giving customers a chance to win $1 Million by finding the winning words “Wiener” and “Schnitzel” on their corndog sticks. Each stick is printed with either a code to be entered online for cash prizes or an instant win prize such as free corn dogs. The popular “Cash in on a Corn Dog” promotion is now in its fifth year. “Combining our everyday value and our fan-favorite Corn Dogs with fun contests and giveaways is our preferred way to reward our loyal customers,” said a representative for Wienerschnitzel.

In a crowded marketplace, campaigns often need a little something extra to shine. Adding a chance to instantly win an attention-grabbing prize that interests your client base is a great way to ensure your promotion will be successful. Call your SCA representative today to find out what you can do to amplify your next promotion.

Should I Self-Insure My Promotion?

Giving back to your customers is a great business decision – it shows customers that you’re willing to reward them for their patronage, while also serving as a great way to boost sales or other forms of engagement. Many companies use redemption or conditional rebate programs to stimulate business and reward winners, with prizes such as airline tickets, free products, or even cash. With proper planning, everyone wins, right? The company sets aside the assets needed and doles them out accordingly. But, if the promotion becomes too popular, it could be a financial disaster.

One promotion disaster with a large redemption miscalculation was with Hoover in 1993. The vacuum company had too much inventory on hand and needed to liquidate it. To entice potential customers, the company awarded airline tickets to those who purchased products over £100. What Hoover underestimated was the appeal of the airline tickets instead of their low product prices. Ultimately, the division of Hoover responsible for the promotion was estimated to have lost more than $50 million.

Companies should never be scared of having a promotion that’s too successful. After all, standing out and achieving media exposure is the reason you’re considering a promotion in the first place. SCA Promotions offers over-redemption coverage to ensure that a successful promotion will be celebrated with champagne … and not budget cuts to cover the unexpected costs. SCA will determine the estimated amount of redemption, and if redemption goes over the estimated amount, we will pay for the difference. No gimmicks or hoops to jump through, just assurance that if your promotion catches fire you’ll still be able to sleep at night.

A recent promotion gave an Ashley Furniture HomeStore in a small Texas town national media attention overnight. The furniture store offered its customers a FULL REFUND on purchases from August 16 through August 27 if the Aggies won by 10 points or more. This resulted in more than ONE MILLION DOLLARS of free furniture but since Ashley Furniture HomeStore secured promotional risk coverage, they experienced ZERO risk to their bottom line. The store owner and marketing team could sit back and relax while they reaped millions of dollars in free publicity with featured broadcasts in media outlets like ESPN, Fox Sports, Yahoo, and Good Morning America.

Ashley Furniture HomeStore achieved record sales, bolstered brand loyalty, and garnered millions of brand impressions – a clean sweep for an exciting promotion. “Our store had the best month of sales in the eight years it has been open,” said a representative for Ashley Furniture HomeStore. “More than 600 people bought items during the promotional period totaling more than $1 million in sales.”

Your company doesn’t have to calculate and assume risk. Not only does it require specialized knowledge and experience to calculate the odds accurately, but assuming too much risk is a quick path to red ink and an accounting department scrambling for cash. Promotions are a tried and true method to gain new business and reward current customers. If you already have a promotion lined up and simply need a fixed budget, or if you’d like to build a complete promotion from the ground up, contact us today and we’ll work with you to complete your goal. With more than 28 years of promotions experience in a number of industries, we are more than prepared to make both your customers and bottom line happy.

Start Up Your Auto Dealer Promotions

The Internet has revolutionized how consumers shop for cars. Face-to-face car selling now resembles something like speed-dating – consumers know what they want and where to find it, and they come armed with information on prices, reviews, recommendations, specifications, and more. If you don’t meet the customers’ expectations for service, they’ll move right along to the next dealer until they find the deal that’s right for them.

With leverage shifted entirely in the buyer’s favor, how do you stand out from the competition to entice prospects to visit your dealership? SCA offers a library of proven promotions to drive traffic, improve visibility, and build recognition for your dealership in the local community.

One of our most popular promotions for gaining attention in the community is our hole-in-one contest. Many organizations use golf to raise funds for worthy local causes. With SCA, you can offer golfers the chance to win a new car if they sink a hole-in-one. The increased excitement surrounding the grand prize will help the organization raise funds, and you’ll get positive press if someone wins. For an even bigger splash, dealers can engage fans of local sports teams with on-field promotions, such as field goal kicks, half-court shots, and more. The buzz around these promotions is palpable – one SCA promotion for Carmex ended with LeBron James bear hugging the contestant and resulted in 35 million You Tube views.

Of course, nothing beats old-fashioned dealership foot traffic. For dealerships that want to woo customers directly to their showrooms, send direct mail pieces. Together with SCA Promotions’ prize coverage, your mailers entice readers with the potential to win a new car, no strings attached. There are many different ways of promoting this incredible prize, from scratch-offs, to matching driver’s license numbers, to a potential winning key included in the mailer. You may have heard rumblings that direct mail is ineffective in the 21st century, but our case studies show that they’re a boon for car dealers.

If your customers are active in the digital space, you can follow other dealers who lean on SCA’s social media promotions to generate traffic to their website or identified social media pages. We also offer innovative promotions using PrizePad, in which you deploy iPads throughout your dealership. Roaming employees can not only bring promotions to customers, offering them the chance to win instantly with interactive games, but they also will collect demographic information for future marketing efforts.

Regardless of your location, audience, or size, SCA Promotions has the promotional offerings to entice your customers. All of our promotions are tailored to your objectives and budget. Contact us today to begin building your promotion.

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