As a business owner, you know the importance of providing value to your customers. It’s what keeps your customers coming back to your business instead of the competition. But in age of the Internet, customers are increasingly able to find better deals at the push of a button. There are even smart phone applications that let shoppers see the price of an item down the street, while standing in your store. How can you keep your customers loyal and excite them as well?

In-store and online contests have long been a staple of businesses across the world. There are no better ways to catch potential customers’ attention than by offering a car, a shopping spree, or a cash prize. At SCA Promotions, we’ve recognized that businesses of all sizes could benefit from these types of contests and promotions. That’s why we created various promotional programs to let your business offer an amazing prize without the risk of blowing your budget.

Over-Redemption Coverage
While a huge rush of customers eager to take advantage of your promotional offer can be great, it can have a negative side effect. Low inventory and too many coupons redeemed at once can result in a disaster. While you may be able to quickly recover from low inventory, suddenly being in a financial shortfall may be harder to overcome. We recognized this potential issue and created Over-Redemption Coverage. Protecting yourself from over-redemption will not only prevent your accountant from storming out, but also ensure every customer walks away happy. When you use Over-Redemption Coverage, you are only responsible for the predetermined fixed fee. If more customers than expected redeem your offer, SCA makes the payment.

Grand Prize Coverage
The biggest perceived roadblocks to offering a contest with a door-busting grand prize are the financial implications. Not many businesses can look at the company’s financial statements and feel that they’re in the position to potentially hand out checks for $25,000, $50,000, and especially $1 million. Our promotional risk coverage allows businesses like yours to offer great prizes that will entice your current customers – and your competition’s customers, as well. And while a million dollar contest may make your customers’ eyes pop, your eyes will do the same when you realize that you can offer it while only paying for 3 – 15% of the actual prize value being offered. If someone wins the grand prize, SCA pays, not you. Since 1986, we’ve doled out $171 million to our clients.

Operating a business in the black is no easy task, but at SCA Promotions it’s our job to give you the tools needed to grow your business with a defined, reasonable up front and fixed cost. Our business promotions are highly customizable to ensure that your customers are engaged and having fun. Contact us today for a free quote. Your customer walking out with a stack of cash will be glad you did.

To a consumer, a product package is merely a vessel to help wrap what they want. But consumer packaged goods (CPG) companies know that packaging is a very powerful marketing tool. After all, how many children at the grocery store reach for the box of cereal with the plain packaging? Companies use their packaging as an extra arm of advertising. Some consumers walk down the aisle your product is in with no brand loyalty. They know they need Product X, but it makes no difference to them if it’s from Company Y or Company Z. It comes to what we call a ‘coin toss’.

The packaging of your products is where you can catch the eye of not only the casual shopper, but also your competition’s loyal consumer. Many brands and their agencies have looked to SCA Promotions to help them win the ‘coin toss’ by using on-pack or in-pack promotions that offer consumers a chance to win cash and great prizes. No two promotions are alike, so SCA crafts each one specifically for your brand to help capture excitement and motivate consumers to purchase.

The best part is that your promotional budget is fixed before the promotion even begins. For a small fixed fee, a portion of grand prize value, SCA Promotions secures the risk and gives you the money to award the prize if there is a winner. For example;

- Pepsi consumers in the Southeast region were eligible to win $205,000 if Jeff Gordon won a race held in their market. He won, and Pepsi sent a lucky couple home with a check.
- Sara Lee offered $500,000 towards the purchase of a home to one purchaser of their State Fair Brand corndogs. Many others won prizes as well after entering information online.

Promotions such as these use the packaging to turn those ‘coin flip’ consumers into loyal ones. They don’t have to win the contest to become a loyal consumer either. Consumers like to be recognized, and contests are a great way for them to feel like they are getting something extra with your product.

Start winning the millions of ‘coin toss’’ happening in stores all over the world right now and contact SCA for a free contest quote.