SCA Promotions Blog

Making a Baseball Game Exciting for Your Fans

May 23rd, 2013

Going to a baseball game is an American tradition. Nothing much compares to an afternoon in the sun with some peanuts, watching your favorite team take the field. The baseball teams themselves have a duty to make sure that fans enjoy themselves at the park, no matter if it’s at an MLB or a minor league game. When it comes to defining success at the ballpark, teams are exploiting their unique qualities to make lasting connections with fans.

Keep the Entertainment Going

Baseball games are long, so a little fun can go a long way. Take the hot dog races at Pittsburgh Pirates games, for example. The fans at the game always look forward to the running of the hot dogs. It also gives them a reason to cheer – even if the game hasn’t turned out as planned. Let the fans get involved, especially the children. From shooting T-shirts into the crowd, to dancing with the mascot, those types of memories can build a fan’s bond with your team for a lifetime.

Brands That Band Together, Win Together

The brands that you choose as sponsors can say a lot about your club. It’s important that you consider some of the following areas when you’re looking for sponsors:

Type of business
Fan base and public opinion
Altruistic benefits
Exclusivity
Public opinion
Advertising rights

Sponsors can become part of your brand recognition. The more positive the experience, the more likely the relationship can continue. Weigh your options and choose wisely.

Money Still Talks

Everyone loves to win, so why not let the fans have a win of their own with an engaging contest? The Brazos Valley Bombers found success with SCA Promotions’ Dice Roll Game, where one lucky fan went home with a new car. As an MLB sponsor, Taco Bell promoted a contest during the All Star Game. One lucky fan had a chance to win $1 million … and he did! These types of contests reap the amazing benefits of added fan engagement, as well as media coverage. During a World Series game, MLB sponsor, Taco Bell, received over 4 billion Brand Gross Impressions.

At SCA Promotions, we love baseball, and we love helping make game-day experiences something to remember with our baseball contests. There are promotion opportunities to interact with existing fans at every level, as well as grow the fan base. If you’re still looking for a way to attract fans this season, contact SCA and we will explore specialized options that will suit your marketing goal and discuss how prize coverage can allow you to offer jaw dropping prizes. SCA will secure all the financial risk and pay if there is a winner. When there is so much your brand can gain, what is there to lose? Contact us today to start creating new options for your brand experience.

How to Help Those Affected by the Oklahoma Tornadoes

May 22nd, 2013

Our thoughts are with those affected by the Moore, OK tornado. Donations to help are pouring in, and if you would like to help, we have compiled a list of where you can offer your support. Please read their needs carefully, as they may ask for monetary donations as donations of supplies increase. Thank you for helping, and we hope for a fast healing for neighbors across the border from our Texas office.

American Red Cross-Donations of blood and non-perishable food items and clothing are welcome, as well as monetary donations. Use the Red Cross website to find the most suitable chapter: local Red Cross locations.

Alternatively, you can text the word REDCROSS to 90999, and $10 will be donated via your monthly cell phone bill. That donation will go directly to the Moore, OK crisis help.

Salvation Army- Find you local Salvation Army location and inquire about their needs. Monetary donations can be made online, or by texting STORM to 80888 to make a $10 donation through your mobile carrier.

Regional Food Bank of Oklahoma- In partnership with Oklahoma Voluntary Organizations Active in Disaster (VOAD) is asking for financial donations only so that they may focus on necessary resources related to tornado relief. You may make a donation are through their website. You may also text FOOD to 32333, each text will make a donation of $10, which will be put on your phone bill.

Humane Society & Central Oklahoma Humane Society- Many pets are without food or shelter, and may also be separated from their families. You can make monetary donations through their online donation form, or you can call their office directly at (405 607-8991. Please inform the office that the donation is for the disaster relief fund.

On-Air Radio Contests That Drive Engagement

April 22nd, 2013

People love listening to the radio. Their favorite stations play the best songs and have the best personalities. Radio stations are also famous for giving out prizes such as concert tickets and other great prizes. With the help of SCA Promotions, your radio station’s contests can offer prizes that other stations can’t match through contests that create excitement and drive listenership.

WDSY, Pittsburgh’s Country, came to SCA Promotions for a weekday contest that was easy for contestants to play. The result was the “Big Money Dollar Bill Game.” Listeners had a chance to win $100 instantly if they were in possession of a dollar bill with the matching serial number, as announced on air. The contest ran five times a day during the week to maximize exposure and entrants. The prize was raised to $10,000 on certain days, ramping up excitement even further. Two contestants have won the grand prize thus far. WDSY has since run the successful promotion four times because of popular demand with listeners.

WWZZ-FM in Washington, D.C. teamed up with SCA to be the first radio station in their market to offer a $1 million prize. The custom built, 12 week long contest encouraged listeners to call in when their birthday month was announced, the 35^th caller then given an opportunity to ‘play’ for more cash by taking their chances at guessing a randomly picked number. A correct guess moved them to the next round, where players had a chance to pick a year between 1934 and 1980. The contest was a hit, as the station increased market share during the duration of the contest, generating many more loyal listeners. One lucky listener also walked away with $1,000,004.

Not only did these radio stations receive excellent results, the contests also featured an even bigger benefit: promotional risk coverage. With SCA Promotions, you not only get an engaging contest, but promotional risk coverage as well. This allows your radio station to offer great prizes such as $50,000 without actually having to pay out the full amount. You simply pay for a small, fixed fee up front. If a listener wins big, the money comes from SCA, not you. This allows you to keep your marketing budget intact without having to worry about writing large checks unexpectedly. Contact us today to start creating a contest just for your listeners.

It’s a Celebration! How to Use Promotions for Milestone Anniversaries

April 8th, 2013

Running a business is no small feat. Untold numbers of businesses close their doors every year. Companies are running creative marketing campaigns to remain strong through down times, a rough economy, and many other pitfalls. When an anniversary of your business’ inception comes, why not celebrate with your customers? Whether it’s a five-year anniversary or a centennial, use this special occasion as an opportunity to thank your loyal customers while also positioning yourself to gain new ones.

With the help of SCA Promotions, companies are using promotions and contests to raise awareness of their anniversary. After all, you wouldn’t be celebrating another year without your loyal customers, and a contest designed to thank and reward them by offering an amazing cash prize is perfect.

In a “Practice What You Preach” example, we celebrated our 25th anniversary by offering cash prizes and other incentives to people who ‘Liked’ our Facebook page. Liking the page entered that person into a contest for a chance to win $25,000 for themselves and $25,000 for a charity of their choice. The first 200 people also received a free music download. With a comprehensive approach for promoting the contest including a press release and email blasts, ‘Likes’ of the SCA Facebook page quadrupled, quickly increasing brand awareness.

SharePlus Federal Bank worked with SCA Promotions to leverage its 50^th Anniversary into brand awareness. A direct mail promotion was created that featured special offers as well as chance to win $50,000. The direct mail piece encouraged recipients to visit a dedicated website to enter, allowing SharePlus to capture valuable lead information. Recipients also had a chance to win gift cards by visiting bank locations. As a result of the promotion, over $5 million was received in new deposits as well as 500 new customers, a great success for SharePlus.

Both of these examples took advantage of SCA’s wide range of customization to fit their needs. If your company has an anniversary coming up soon, contact us today to find out how our wide selection of contests can be customized to fit your company and help motivate your customers to act. With SCA Promotions’ promotional risk coverage, you can offer prizes that will entice even more people to become customers while offering a chance for a current customer to strike it big. Don’t let another anniversary go uncelebrated. Your company deserves to celebrate, and so do your customers.

Texas Lottery, SCA Promotions and Star Trek™ Join Forces

March 4th, 2013

Since 1966, Star Trek has been a staple of American entertainment, from televisions shows, to movies, books and more. And now, the Texas Lottery is adding scratch-off tickets to the mix, in anticipation of Star Trek Into Darkness, which is set to release in theaters this May. The Star Trek instant ticket is a great way for fans to instantly win cash prizes, but with the help of SCA Promotions, there’s even more in store for dedicated “Trekkies.”

On March 30, the Texas Lottery will introduce the game with an out-of-this-world launch event at the Dallas Convention Center. The original Captain Kirk, William Shatner, will be present to scratch off a ceremonial Star Trek ticket. Guinness World Records will also be on hand, as fans attempt to shatter the record for largest gathering of Star Trek–outfitted attendees. The current record of 1,063 was set at the 2012 Destination Star Trek London. Setting a new record would help establish Dallas as one of the leading Star Trek communities and give celebration goers quite the story to tell.

In addition to appearing, there will be many prizes up for grabs, including the ability to purchase Star Trek scratch-off tickets before they go on sale to the public. But the two biggest prizes will help you to boldly go to the national Star Trek Convention in Las Vegas. One lucky fan will go home with a Star Trek convention package for two to the 2013 convention in Las Vegas. It includes airfare, spending cash and more.

But the best prize is saved for last: three fans will be chosen to play for a chance to win up to $50,000 each, for a total of $150,000. The contest and three $50,000 grand prizes are covered by SCA Promotions. The lucky contestants will be selected to try their hand at a custom Star Trek-themed Money Bags™ game. There will also be other Star Trek and lottery themed games added to the galactic thrill of the event.

The best part is that admission to this event is free as long as you’re dressed head to toe as your favorite crewman or woman, Klingon, or any other character from the Star Trek canon. An opportunity to set a new world record doesn’t happen every day, so do your part!

If you can’t make it to the Dallas Convention Center on March 30 for the celebration, be sure to visit your favorite Texas Lottery retailer to play the Star Trek game. You just might scratch off a winner. Visit the Texas Lottery’s site for more details about the tickets and the celebration.