Going to a baseball game is an American tradition. Nothing much compares to an afternoon in the sun with some peanuts, watching your favorite team take the field. The baseball teams themselves have a duty to make sure that fans enjoy themselves at the park, no matter if it’s at an MLB or a minor league game. When it comes to defining success at the ballpark, teams are exploiting their unique qualities to make lasting connections with fans.
Keep the Entertainment Going
Baseball games are long, so a little fun can go a long way. Take the hot dog races at Pittsburgh Pirates games, for example. The fans at the game always look forward to the running of the hot dogs. It also gives them a reason to cheer – even if the game hasn’t turned out as planned. Let the fans get involved, especially the children. From shooting T-shirts into the crowd, to dancing with the mascot, those types of memories can build a fan’s bond with your team for a lifetime.
Brands That Band Together, Win Together
The brands that you choose as sponsors can say a lot about your club. It’s important that you consider some of the following areas when you’re looking for sponsors:
- Type of business
- Fan base and public opinion
- Altruistic benefits
- Public opinion
- Advertising rights
Sponsors can become part of your brand recognition. The more positive the experience, the more likely the relationship can continue. Weigh your options and choose wisely.
Money Still Talks
Everyone loves to win, so why not let the fans have a win of their own with an engaging contest? The Brazos Valley Bombers found success with SCA Promotions’ Dice Roll Game, where one lucky fan went home with a new car. As an MLB sponsor, Taco Bell promoted a contest during the All Star Game. One lucky fan had a chance to win $1 million … and he did! These types of contests reap the amazing benefits of added fan engagement, as well as media coverage. During a World Series game, MLB sponsor, Taco Bell, received over 4 billion Brand Gross Impressions.
At SCA Promotions, we love baseball, and we love helping make game-day experiences something to remember with our baseball contests. There are promotion opportunities to interact with existing fans at every level, as well as grow the fan base. If you’re still looking for a way to attract fans this season, contact SCA and we will explore specialized options that will suit your marketing goal and discuss how prize coverage can allow you to offer jaw dropping prizes. SCA will secure all the financial risk and pay if there is a winner. When there is so much your brand can gain, what is there to lose? Contact us today to start creating new options for your brand experience.