Bob Hamman, founder and CEO of SCA Promotions, Inc., was recently profiled in the March 5 “Analytics Issue” of ESPN The Magazine.  Over the past 26 years, Hamman has built Dallas-based SCA Promotions into the world’s leading provider of promotional risk management services.

The article, written by Matt McCue, looks at the process Hamman, a twelve-time world bridge champion, and his team at SCA go through to determine the odds for each promotion.  McCue also shows readers what contestants experience when big bucks are on the line.

“Our aim is to create exciting promotions for marketers and agencies that meet or exceed their goals while staying within their budget,” said Hamman.  “We are pleased that our hard work was featured in ESPN The Magazine and hope that clients enjoy a glimpse into how we back their promotions.”

Click here to read the article.