It’s easy to get caught up in the fun of college basketball championships. The grueling challenge of winning so many games make the tournament wildly popular. So popular that in 2010, CBS and Turner agreed to pay over $10 billion for the right to broadcast the games for the next 14 years. Your customers will [...]

From the moment we wake up, we’re bombarded by noise from companies. From the branding on the shampoo bottle to the commercials on the late night news, people are constantly hearing and seeing messages. No one can possibly process all of those advertisements, so we naturally begin to filter a lot of it out.  Companies [...]

You’ve likely heard the rumbling about the collapse of mail.  Email has contributed to steady losses for the postal service industry. With many people receiving bills, magazines, and personal communication through the Internet, it’s fair to wonder if using direct mail marketing is effective for business at this point. Based on the successes we’ve seen, [...]

Once the calendar rolls to February, love is in the air across the country as people create elaborate plans to dote upon their sweeties and show their affection. On the business side, the card makers and the chocolate makers get their fair share of the Cupid pie, but what about your business? There are many [...]

Companies understand that if they want to grow, they have to appeal to a broader range of people. That’s why one soft drink company makes a variety of drinks, and why a car company makes several different models of cars, trucks and SUVs. Unfortunately, the mantra “If you build it, they will come” doesn’t always [...]