The success of a sweepstakes can differ significantly based on its reward structure. This raises the question: How does reward structure affect consumer valuation and participation? To design an effective sweepstakes, one must first understand how consumers’ valuation of sweepstakes varies based on the number of winners, the number of levels of prizes, and the [...]
Posts Tagged ‘Surveys’
Increase Survey Response Rates by Incorporating a Sweepstakes
July 21st, 2011
One of the major problems facing individuals seeking to collect data through direct mail surveys is that such surveys suffer from low response rates which affect non-response errors. Fortunately, there is a solution! Research has shown strategically designed sweepstakes can enhance survey response rates and reduce respondent errors. Sweepstakes are frequently, and successfully, used to [...]
The Effect of Respondent Involvement In Sweepstakes On Response Rate in Mail Surveys
July 21st, 2011
The Effect of Respondent Involvement In Sweepstakes On Response Rate in Mail Surveys
