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Fixed Fee & Over Redemption

Can You Pay the Price of Your Promotion’s Success?

Trying to predict the response to your promotion is a risky business. Too much participation could turn a successful idea into a fiscal liability. By eliminating the financial risk associated with higher than expected redemption rates, promotional risk management allows brands and their agencies to be creative and innovative with their promotions. For a single, fixed fee, marketers can pass the risk of the prizes to SCA Promotions without the worry of blowing the budget. Redemption coverage falls into two different categories:

Fixed Fee Coverage

100% coverage at a fraction of the payout—that’s the idea behind SCA’s fixed fee program. That means that with your grand prize taken care of, your budget is freed up to design and market a perfectly-tailored promotion.

Over-Redemption Coverage

In case your promotion does better than expected, SCA is there. Our over-redemption coverage ensures that you’re taken care of if you get too many redemptions for your offer. With our proprietary system, you only pay for redemptions up to a certain point; SCA covers the rest.

These programs include: In-Pack/On-Pack Contests, Instant Win games, Coupons, “Try Me Free” offers, money-back guarantees, and taste challenges.

Below are a few examples of how major companies have used these financial protections to their benefit:

Starbucks “Via Taste Guarantee”

When Starbuck introduced their new Via Individual packet coffee, they turned to SCA to guarantee the taste quality. If a consumer disliked it, he or she received a 12 oz. bag of original Starbucks Coffee.

Wrigley’s Free Pack of Orbit

Coupon over-redemption coverage on a free pack of Orbit gum, offered in People and US Weekly.

Pepsi/iTunes “Under the Cap for one Download”

SCA provided over-redemption coverage on 100 million downloads eligible to be won at $1.07 each.

Over-Redemption Coverage

You take on the deductible for your promo; SCA covers the rest.

Fixed Fee & Over-Redemption Coverage

Don’t let your coupons and discounts eat into your bottom line. Call SCA to get covered. 888-860-3770

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