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Ashley furniture homestore logo
| February 27, 2015

Ashley College Station

Texas A&M football fans had a good reason to celebrate after the team’s 24-point win over South Carolina. But it wasn’t just Aggie fans rejoicing. Ashley Furniture HomeStore in College Station saw huge sales when it offered its customers a FULL REFUND on purchases from August 16 through August 27 if the Aggies won by 10 points or more. This resulted in more than ONE MILLION DOLLARS in free furniture.


  • Increase sales.
  • Generate publicity and awareness for the store.


  • Secure promotional risk coverage from SCA.
  • Offer a full refund to customers who purchase between August 16 and August 27 if Texas A&M beats the University of South Carolina by 10 points or more.


  • Texas A&M won by 24 points, giving over 600 Ashley Furniture HomeStore customers full refunds on their purchases.
  • Ashley awarded more than $1,000,000 to excited customers.
  • The store reaped millions of dollars in free publicity with featured broadcasts in media outlets like ESPN, Fox Sports, Yahoo, and Good Morning America.


A Few Partners Who Like to Win
  • 7 eleven logo
  • 99.9 the hawk logo
  • aaron's logo
  • allstate logo
  • Ashley furniture homestore logo
  • at&t logo
  • baillio's logo
  • bp_Logo_color
  • screaming eagles logo
  • Coors logo
  • dallas mavericks logo
  • dickies logo
  • Doritos logo
  • Electrolux logo
  • frisco rough riders logo
  • fuel sports management
  • golfsmith
  • indianapolis motor speedway logo
  • integer logo
  • lakecliff country club logo
  • macdonald auto group logo
  • mcdonald's logo
  • mlb logo
  • morris logo
  • new york daily news logo
  • NFL logo
  • patelco logo
  • phillips 66 logo
  • raising cane's logo
  • saatchi & saatchi logo
  • sam's fine jewelry logo
  • starbucks logo
  • sca-tic-toc-2
  • toyota logo
  • tracy locke logo

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