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Texas A&M football fans had a good reason to celebrate after the team’s 24-point win over South Carolina. But it wasn’t just Aggie fans rejoicing. Ashley Furniture HomeStore in College Station saw huge sales when it offered its customers a FULL REFUND on purchases from August 16 through August 27 if the Aggies won by 10 points or more. This resulted in more than ONE MILLION DOLLARS in free furniture.
- Increase sales.
- Generate publicity and awareness for the store.
- Secure promotional risk coverage from SCA.
- Offer a full refund to customers who purchase between August 16 and August 27 if Texas A&M beats the University of South Carolina by 10 points or more.
- Texas A&M won by 24 points, giving over 600 Ashley Furniture HomeStore customers full refunds on their purchases.
- Ashley awarded more than $1,000,000 to excited customers.
- The store reaped millions of dollars in free publicity with featured broadcasts in media outlets like ESPN, Fox Sports, Yahoo, and Good Morning America.
A Few Partners Who Like to Win
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SCA is not an insurance company and does not issue insurance policies. SCA offers promotional event prize promotions under Texas insurance code chapter 1810.