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byron nelson promotion
| February 27, 2015

Byron Nelson

With pro golfers like Phil Michelson, Mike Weir, and Dustin Johnson playing, it’s hard to believe that The Byron Nelson, one of the most well-respected golf tournaments in America, would be looking for more names. But name collection was #1 on the agenda when the Byron Nelson folks contacted SCA about using our services. For SCA, this was the perfect opportunity to showcase our exciting new product – PrizePad. Designed for the Apple iPad, PrizePad harnesses the power of our legendary Promotion Engine™ and puts it in the palm of your hand. It engages consumers around your brand and encourages them to exchange their information for a chance to win instantly! Best of all it’s simple to set up and use, and exciting and fun to play!

Objectives:

  • Collect demographic information to grow The Byron Nelson database.
  • Provide an incentive for attendees to share their personal information.

Strategies:

  • Engage attendees with a quick and exciting game on the PrizePad.
  • Ask players to register some basic demographic information before playing.
  • Transfer the data in real time to The Byron Nelson database.

Results:

  • The Byron Nelson collected thousands of names and emails.
  • More than 60% of contestants provided their phone numbers.
  • More than 85% opted in for future communications.

VIDEO | SUCCESS STORY

WATCH VIDEO
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