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Carmex promotion winners
| February 27, 2015

Carmex

Carmex had teamed with the LeBron James Family Foundation and the Boys & Girls Clubs of America and was looking for a way to leverage those partnerships. They turned to SCA to create an exciting sweepstakes that offered one Carmex consumer the opportunity to go on-court during a Miami basketball game and attempt a half-court shot for $150,000, to be shared with the two charities.

Objectives:

  • Increase brand awareness.
  • Generate exposure to basketball fans.
  • Leverage partnership with LeBron James.

Strategies:

  • Invite Carmex consumers to enter a sweepstakes up to three times a day.
  • Offer weekly prizes, such as shoes, basketball jerseys, and Carmex jars.
  • Select one sweepstakes winner to win an all-expenses paid trip to Miami to attempt a half-court shot.
  • Award the grand prize of $75,000 to the contestant and $75,000 to the Boys & Girls Clubs of America and the LeBron James Family Foundation if the contestant makes the shot.

Results:

  • Sweepstakes contestant Mike Drysch shot a sensational right-handed hook that netted him $75,000 plus an additional $75,000 for the Boys and Girls Club of America. After hitting the shot, superstar LeBron James tackled and hugged Drysch in a craze of excitement.
  • “Rarely do you see a contest generate the kind of excitement and energy it did in this building.”
  • Within three days, SCA had paid out the entire $150,000 – with Drysch and Boys and Girls Club of America sharing the winnings.
  • “SCA is great at what they do, namely offering low cost risk coverage for promotions,” said a representative for Carmex. “They are very easy to work with and in our case moved very quickly to help process the payment. I highly recommend working with them on your next promotion.”

VIDEO | SUCCESS STORY

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