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Weight-Watchers-taste-challenge1
| July 12, 2017

Weight Watchers

Weight Watchers was looking for a promotion that would advertise their new in-store branded products, so they turned to SCA to secure their budget and give consumers a risk-free reason to try their new products.

OBJECTIVES

  • Increase sales.
  • Support a bold “Taste Guarantee” statement.
  • Advertise and promote new Weight Watchers products.
  • Ensure consumer satisfaction.

STRATEGIES

  • Provide consumers who visit the promotion Web site with a coupon good for purchasing Weight Watchers products.
  • Invite consumers to share the Web site via Facebook, Twitter, or email to receive an additional coupon.
  • Provide a refund up to $4.99 if a customer was not satisfied and returned the product to Weight Watchers.

SCA SOLUTION

  • Microsite development, management, and redemption coverage if too many people redeemed the refund, which allowed a fixed price budget.
  • Compliant terms and conditions.
  • Fulfillment procurement and management.

VIDEO | SUCCESS STORY

WATCH VIDEO
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Let's Get
Started
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