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Weight Watchers was looking for a promotion that would advertise their new in-store branded products, so they turned to SCA to secure their budget and give consumers a risk-free reason to try their new products.
- Increase sales.
- Support a bold “Taste Guarantee” statement.
- Advertise and promote new Weight Watchers products.
- Ensure consumer satisfaction.
- Provide consumers who visit the promotion Web site with a coupon good for purchasing Weight Watchers products.
- Invite consumers to share the Web site via Facebook, Twitter, or email to receive an additional coupon.
- Provide a refund up to $4.99 if a customer was not satisfied and returned the product to Weight Watchers.
- Microsite development, management, and redemption coverage if too many people redeemed the refund, which allowed a fixed price budget.
- Compliant terms and conditions.
- Fulfillment procurement and management.
A Few Partners Who Like to Win
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SCA is not an insurance company and does not issue insurance policies. SCA offers promotional event prize promotions under Texas insurance code chapter 1810.