Iowa Furniture Store Awards Free Furniture After Receiving Two Inches of Snowfall at Regional Airport
Promotion Netted a 21% Sales Increase

Cedar Falls, IA - Increasing sales is on everyone’s mind during tough economic times, but the biggest question is how to do it. A furniture chain in Cedar Falls, Iowa found their answer and increased sales by 21%.

Through a conditional weather rebate promotion, Simpson Furniture offered customers the chance to win their money back if it snowed two inches or more at the regional airport on January 14. The purchases that customers made between December 26 and December 31, totaling over $120,000, were rebated in full by SCA Promotions.

“We were looking for an exciting way to not only increase our sales and awareness during a slow economy, but to give our customers something to get excited about, and this promotion did the job,” said the President of Simpson Furniture. “Our sales increased by 21 percent over the same time last year, which was phenomenal. We are thrilled that it snowed on January 14 and we were able to cover the costs of all of the furniture our customers purchased. It’s like a belated Christmas gift for them."

If you are interested in finding out how to run a conditional weather rebate or a sports rebate promotion based on a specified event such as the home team winning the championship, contact your representative at 888-860-3770.

We can discuss how you can capitalize on the excitement of the professional hockey league finals, a record temperature on July 4th,
and more.

Watch the video here.

SCA Representative Todd Overton