Miller Coors Online SMS Campaign Concludes With a $25,000 Field Goal Kick Winner

To increase sales, Miller Coors needed a promotion that would improve its floor and display space in Atlanta area Kroger stores. The “Atlanta Falcons Kick For Cash” promotion offered consumers the chance to kick a 25-yard field goal for $25,000 at the Atlanta vs. Philadelphia game. Four participants were chosen from online registrations at www.millerlitegreattaste.com or via SMS. Miller Coors partnered with SCA to design the contest Web site, rules, and to secure the promotional risk coverage.

Watch the winner’s video here.