BILLIONAIRE CONTEST MAKES GRAB.COM NO. 1
SCA and Grab.com Offer Biggest Prize in Internet History

The largest cash prize ever offered in a contest of any kind has made an SCA Promotions client the world’s single most visited sweepstakes Web site. No one had dared try it before, but SCA helped Grab.com launch its new Web site with a record $1 billion contest. The unprecedented grand prize received national media attention and was also announced at the October Internet World convention in New York. The chance to win the $1 billion has made Grab.com the Internet’s most popular sweepstakes site, according to PC Data Online’s listing on Nov. 22, 2000. During the first 15 days the site was live, Grab.com enjoyed impressions as high as 120 hits per second and it only got better from there.

“We applied our knowledge of games and contests to determine that it was indeed possible to offer this high a prize on an Internet contest. This puts SCA at the forefront of the promotions industry, since not everyone will be able to launch a contest of this magnitude without our expertise. But SCA applies the same professional experience to every promotional program we do, whether the prize is $10,000, $100,000, or even $1 billion,” said Bob Hamman, SCA chairman and founder.

“This is just the kind of attention the new site was looking for,” said Andrew Warner, president of Grab.com. “We could ask players to do something extreme and that might get some attention, but it wouldn’t necessarily get the participation we wanted. So we took a bold step instead: we’ve been offering the first $1 billion prize for our Internet game. SCA has the expertise to make it happen - they didn’t see all those zeroes and say it couldn’t be done. Instead, they worked hard to put together a package that’s already making Internet history.”

To play the Grab.com $1 billion contest, entrants simply go to the Web site and pick seven numbers out of 77, and then complete the free entry registration form. Deloitte & Touche LLP will observe the drawing of the winning numbers for the $1 billion prize, which is underwritten by National Indemnity Company, a member of the Berkshire Hathaway group of companies.

The winning numbers will be chosen at random on Dec. 29. If there is a winner, the world’s newest billionaire will be announced on Jan. 2, 2001.