NEW RADIO CONTESTS FOR 2001

• New on-air promotion for radio stations with Web sites
  


• Listeners register at station Web site for the chance to be selected by the station on-air
  


• Once registered the listener goes to the games portion of the site to enter the serial number from one of their dollar bills
  


• Daily game play will keep listeners coming back to the site and listening to the station
  


• DJ selects a lucky listener from registrants on the Web site
  


• If the serial number matches the SCA preselected number - The listener wins the grand prize.
  

High/Low Game

• New on-air promotion
  


• Incorporates forced listenership
  


• Station announces a jackpot range (i.e., from $50,000 to $150,000)
  


• SCA randomly selects winning jackpot amount (i.e., $73,255.11)
  


• Station takes series of callers attempting to guess the number
  


• After each guess, DJ tells listener if their guess is “High” or “Low”
  


• With each caller, the number range narrows