Final Answer: SCA Promotions

SCA Covers H&R Block’s “Who Wants to be a Tax Free Millionaire?” Everyone knows SCA helps keep high-profile promotions from being high-dollar budget busters. So when H&R Block offered to make winnings from a popular TV game show tax free, it turned to SCA Promotions.

The nationwide tax service sponsored four shows as “Who Wants to be a Tax Free Millionaire?” to promote its own million dollar prize contest and raise brand awareness just before tax season. Winners during those shows would get an additional amount from H&R Block to cover the tax on their prize. Through their ad agency, Campbell Mithun, the company looked to SCA for over-redemption coverage to guard against having several big wins over the four shows. If there were two $1 million winners that week, the H&R Block promotion would have broken their budget.

Without the coverage, Kevan Neff of H&R Block said the tension on stage would have been nothing compared to his sweating it out backstage as the prize tally approached their budget limit. But thanks to SCA, he could enjoy the show and hope all contestants became tax-free millionaires.