Super Bowl Has Extra
Sparkle for Jeweler

St. Louis, MO – Phillip Lindwedel has two passions — the St. Louis Rams and his jewelry business, Phillip John Jewelers. With SCA’s assistance, Lindwedel brought the two together during the last Super Bowl.

Lindwedel held a tailgate party in his store the day before the Big Game. In addition to hot dogs, soft drinks, and sausage, he offered customers a special deal — the full price of anything they purchased would be refunded if the Rams shut out the New England Patriots the next day.

To cover the costs if this happened, Lindwedel used SCA’s conditional rebate program. Buyers get their money back if a specific condition — such as the shut out — occurs, and SCA pays the full cost of any rebated purchases.
It is a fun, exciting, and safe way to increase business.

“The promotion really brought in a lot of people and created a lot of excitement,” Lindwedel says. He estimates that about 100 customers visited his store, and says he was “very happy” with the day’s sales.

Lindwedel was also very happy with SCA. This is the second promotion he’s done with the company. “SCA

is very easy to deal with, and they get back to me quickly,” he says. “As an independent business owner, sometimes I have to move fast. With SCA, I can think of an idea and have a contract faxed back to me in a day,” he says.

The Super Bowl promotion was a case in point. Although Lindwedel prepared his advertising in advance, he didn’t know until the last minute whether the Rams would play on Sunday. “I had less than a week to work with SCA to get the contest together,” he says.

But the short time frame didn’t faze him. “I knew I had SCA backing me on the promotion, and my customers backing me on sales,” he says. “I was covered both ways.”

And the game itself? “I was so tired from working, I kept falling asleep,” he laughs.

SCA’s conditional rebate program can be used for a wide variety of promotions, from sports-based contests to weather conditions. Give customers an added reason to shop with you by offering a conditional rebate. Call SCA today and we’ll show you how our no-risk, fixed-fee conditional rebate program can help boost your business.