Minneapolis, MN – When FLW Outdoors was looking for a way to get consumers hooked on fishing, it tapped SCA for help. The result?A fantasy fishing league in which anglers compete to land a $1 million prize without ever getting wet.

Run in conjunction with the Wal-Mart FLW Tour, the Conseco Fishing Challenge follows seven legs of the tour. Participants register on-line, then review a database of professional anglers. To win, participants must correctly select, in order, the six pro anglers who will finish in the top six slots at the next FLW tournament. Several of the seven tournament legs have already taken place, and while the $1 million prize has so far eluded capture, excitement remains high among contestants.

“The promotion has been very successful,” says Bill Petrowiak of Jacobs Management Corp., Web Manager for the site. The main goal was to capture and qualify leads for the promotion’s sponsor, Conseco, a goal

accomplished through the site’s registration process, he says. But there have been other benefits as well. Traffic for the site is up 116 percent from the past year, he notes, adding that the contest has contributed greatly to that increase. The contest has also received lots of national publicity.

Even better, the site has attracted plenty of people who may be new to the sport. FLW Outdoors is a membership organization, and the majority of those registering on the site are not members, he says. Of that group, approximately 60 percent have requested membership information.

“It’s really getting us to a whole different group,” Petrowiak says. “You don’t have to be a pro angler to play — anyone can do this.” The interactive aspect of the site — participants can choose whoever they want for their pro team — is a big part of the attraction, he says.

A good portion of that credit goes to SCA. “SCA has just been a pleasure to work with,” Petrowiak says. “They jumped through all the hoops to get a game that worked for us and for our sponsor.”

Whether your goal is to drive traffic to your Web site, capture and qualify leads, or launch new products or services, SCA can help.

Call today to learn about our on-line promotional games or how we can help you customize a game to meet your marketing needs. SCA also specializes in providing prize coverage to your existing on-line games.