Create Successful
Internet Promotions With SCA

Internet promotions can be an exciting way to expand your customer base, boost enthusiasm of existing clients, and increase revenues. A website is the perfect vehicle for offering huge, lifechanging prizes with an interactive component. But putting together such a promotion can be a time-consuming and daunting task.

Not anymore. SCA now offers exciting ways to create Internet promotions. From creating games and contests, to hosting them, to handling payout, SCA combines cutting edge technology with 16 years of prize coverage experience to

• The excitement of a big grand prize without the big risk. SCA provided prize coverage for the first and only billion dollar online game. “A billion dollar contest could have been very complicated, but SCA made it simple,” says Christel Hyden, vice president of Grab.com, which offered the prize. SCA’s prize coverage lets you know your costs ahead of time and allows you to maintain control of your marketing budget. When a contestant wins, payout is SCA’s responsibility.
  
  
• Cutting edge technology. SCA’s proprietary technology allows us to offer instant, real-time outcomes to online promotions. Imagine the excitement an instant winner can generate for your customers! "Our million dollar instant prize gives users immediate gratification," says iWon.com Communications Vice President Jon Brod. "It also increases the amount of time users spend on our site. It accomplished exactly what we wanted."
  
  
• Compatibility. If you already have an Internet promotion in place, SCA can work with your designer, hosting service, or marketing team to provide additional ideas as well as prize coverage. If you’re starting from scratch, we have the tools in place to develop your promotion quickly, easily, and cost-effectively.
  
  
• Personalization. We can customize our existing contests or design a contest just for you to meet your specific needs. Either way your finished site will look and feel unique to your business.
  
  
• Global coverage. SCA recently provided coverage for the first Internet game to award Europe’s first million pound jackpot. The Daily Draw, a free lottery site owned by online direct mail company PDV, announced a winner, and SCA provided the payment within 48 hours. Wherever your web participants are, SCA is there to help create an Internet prize program that works for you.
  
  
• Help when you need it. If you’re worried that game participants may have technical questions, SCA has the answer. We provide levels of service — from automated responses regarding win/lose inquiries to more comprehensive technical support services — depending on your needs.
  
  
• Data collection. SCA offers a rich array of tools that can help you collect information, learn more about your target audience, and track how participants are using your site. In addition to regularly generated reports, we also offer real-time reporting, which can pinpoint performance of an online game at any stage.
  
  
• Group participation. During a sports season, it’s natural for fans or even casual spectators to compare stats and choose their favorites. We let you tap into this phenomenon by creating online groups where contestants can view and compare their picks and performances relative to each other, raising the number of page hits. Contestants can also invite others to join them, lowering new customer acquisition costs with this effective viral marketing tool.
  
  
• Individualized e-mails. After an event, SCA’s system sends out individualized results, providing the right amount of information to drive readers to your site to find out more. And to increase your revenues, these emails can include text-based advertisements of your business/products.
  
  
• System capacity. We know that the whole point of offering big stakes contests is to generate big attention. But if your site crashes because of too many users, what’s the point? We can handle large numbers of users — and handle them simultaneously. That means that your site stays up, and your worries stay down.

• Online games. SCA’s new, proprietary technology allows number generation of secure, random, real-time outcomes for any probabilitybased game. Every play has an equal chance of winning the big prize! SCA offers virtual slots and vault games, scratch-and-win cards, Bingo, and Keno games - just to name a few.
  
  
• Fantasy sports contests. Our fantasy sports contests are available for every sport imaginable — from fishing to football, hockey to golf, and everything in between. They are a great way to build on seasonal excitement.
  
  
• Entertainment and business fantasy contests. For consumers who prefer a different type of excitement, SCA offers entertainment and business fantasy contests. From predicting the stock market to choosing the winners at the Oscars, SCA has something for everyone.
  
  
• PIN-based games. PINs or Personal Identification Numbers are a great way to tie your product in to an exciting online game. Include an In-Pack/On-Pack or media-based offer and invite customers to your website to win a cash grand prize.
  
  
• Additional online services. SCA also offers programs that can help you track demographic information of consumers via online registration, database collection services, and online surveys. Whatever your information collection needs, SCA has the solution.