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Looking for ways to boost your ratings?
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Radio Spring Book and Television Sweeps are approaching fast! Check out SCA’s top three promotions for Radio and TV. |
Radio Spring Book Promotion #1: Visible Vault™ Offer your listeners a chance at the grand prize with Visible Vault! This clear, Plexiglas vault will keep listeners tuned in as they try and crack the combination and win the prize inside—a stack of cash, keys to a new car, or a dream vacation. If the lucky listener who calls in cracks the code, SCA will cover the prize! Also, try this proven promotion to draw a crowd at your next remote broadcast! Promotion #2: Birthday Bash™ Boost your ratings and revenues with a Birthday Bash. The concept is simple and the rewards are BIG—a cash prize of $10,000, $25,000, or more! If your listeners’ birthday matches the grand prize winning birthday, SCA pays! Promotion #3: Dollar Bill Game™ This promotion has proven its value time and time again by generating excitement, increasing listenership, and attracting sponsorships in every market size. SCA places one-dollar bills into circulation in your broadcast market with one of the serial numbers designated as the grand prize winner. A listener holding the winning bill must call the station after the winning serial number is announced. When the winner is verified, SCA pays the big bucks! Television Sweeps Promotion #1: Watch & Win Contests Watch ratings soar during this Sweeps period with a Watch & Win contest. There are many ways to play, but one popular format involves mailing viewers within your market a promotional flyer with a unique number . If the viewer with the matching number calls in at the appointed time, he or she wins the cash and SCA pays! Promotion #2: Sports Contests Sports Contests are great tie-in promotions, either in conjunction with a local sports team or with a sponsor . SCA has dozens of effective, fun,and affordable sports contests that will boost your ratings for any sport— baseball, hockey, football, basketball, motorsports, golf, and more. Promotion #3: Number Match SCA’s Telephone Number Match contest is perfect for promoting a new show or highlighting a specific time slot. A randomly selected home phone number from your viewing area will be designated as the grand prize winning number. A phrase or graphic flashed on the screen is the clue to your viewers to call the station.If the “nth” caller’s home phone number matches the one pre-selected by SCA, he or she wins the grand prize! |
