Contestants had two weeks to visit a local car dealership - the television station’s sponsor - and register for the Big Back-To-School Giveaway. Ten participants were randomly chosen from the entries.

On the day of the event, the ten contestants each chose two envelopes from a board emblazoned with the station’s logo and name. If the message inside the two envelopes matched, the

contestant won the specified prize. Prize amounts ranged from $50 to a grand prize of $50,000, with prize coverage provided by SCA.

“The neat thing was that the participants were skeptical in the beginning until they saw that prizes really were up there on the board, and they really could win,” says a spokesperson for the station.

Nine players left with $150, and one lucky contestant walked away with $5,000. “The winner had three children, so he was really happy and excited,” says the spokesperson. “He couldn’t believe he’d won.”

The station and its sponsors were also winners. “We had hundreds of people register at the dealership, which had a very successful weekend during the promotion,” says the spokesperson. The station was also able to get the word out about its after-school programming for children and weekend cartoon series. Footage from the promotion —
including the winner’s big moment — provided great advertising for the station.

The promotion was so successful that the station may use it as an annual event. “It was inexpensive enough to provide a good return on our investment, and we were able to build a promotion centered around the game.”

No matter what your budget, SCA has a promotion to meet your needs. To view case studies, visit our Web site at www.scapromotions.com.