Radio & SCA: Promotion Leaders
The Radio Industry has always been in the forefront of promotions, creating a unique tie to its listeners, the advertiser, and the community. Because of this, SCA and the Radio Industry have been a natural fit since our beginning in 1986. Since then, we’ve covered over $300 million in prizes on over 4,700 promotions for radio stations.
The Radio Industry’s Unique Challenge
SCA recognizes that the Radio Industry is unlike any other. As a business, it faces the unique challenge of creating value out of 60 seconds of air. It must please its listeners on a minute-by-minute basis, while satisfying its obligations as a member of the local community. And all this must be accomplished while
meeting the objectives of its advertisers, such as creating awareness and generating traffic.
SCA’s Radio Division Meets The Challenge
From the beginning, SCA recognized that its radio clients had special requirements, which is why we’ve always made a point to employ staff with radio backgrounds. But because of the numerous changes in the Radio Industry in the past five years, we felt it was necessary to have a dedicated group that specializes in meeting the demands of this fast moving, ever changing industry.
We’re pleased to announce that we now have a team of specialists with over 45 years of radio experience to do just that. Leading the division is Julie Davis. In addition to her background in radio sales and promotions, Julie has been with SCA for over 10 years.
The Radio Division will focus on developing promotions to meet the varying needs of programming, sales, and promotions. The division will also design programs that can cross over between the three areas, benefiting the station as a whole.
The division also supports the entire SCA sales staff by creating more unique radio products, sharing specialized knowledge about the industry, and providing dedicated service 365 days a year.
SCA offers CUME and TSL building promotions, as well as promotions to drive traffic to advertisers. Our dedicated staff can take sports sponsorships to a
new level of excitement. No matter what promotion you choose, we can help you generate additional revenue and ratings for your station while adding value for your listeners.
The Future
We look forward to continuing our 17 years of success working with the Radio Industry. SCA’s new Radio Division is an integral part of that continued success. Take a look at the section on our Web site dedicated to the Radio Industry.
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Remote and Retail
