SCA's Promotion Times Newsletter - First Quarter 2004 Page 2 Index

If Mars Has An Ocean,
You Get Free Giant Shrimp!

Mars - Now this is an out of this world offer...if evidence of ocean water can be found on Mars before February 29th, Long John Silver's will give America a free Giant Shrimp!

For Long John Silver's, the focus on NASA's exploration is a chance to have a bit of fun while launching the restaurant's Giant Shrimp, which measure nearly half-a-foot long each. “Our new Giant Shrimp are so big, they're really ‘out of this world,'” says Mike Baker, Chief Marketing Officer for Long John Silver's, Inc. The Mars promotion is a way to create some fun – and additional media coverage – around this launch.

“We are strongly behind NASA's efforts to find conclusive evidence of an ocean on Mars for two reasons,” said Baker. “As Americans, we're proud of NASA's exploration of space; as the world's most popular quick-service seafood chain, we get excited about ocean water, wherever it is. If there's ocean water on Mars, that would be giant news. And giant news calls for Giant Shrimp!”

In a letter to NASA, Long John Silver's officially registered its interest in becoming the first seafood restaurant on Mars. “It's not a matter of ‘if,' it's just a matter of ‘when' human beings are able to live permanently on Mars,” notes President Steve Davis. “Long John Silver's mission is to feed people with wherever they are – on earth or even outer  space.”

No entry is necessary to win, and the  rules of the “Long John Silver's Giant  Shrimp OceanQuest on Mars” promotion  are simple: If NASA discovers conclusive  evidence that an ocean exists or existed  on Mars, and makes an official  declaration of that evidence before February 29, 2004, America gets
free Giant Shrimp at participating Long John Silver's restaurants on Monday, March 15, 2004, from 2 p.m. until 5 p.m. Consumers can read updates on NASA's progress by visiting www.ljsilvers.com. In the event water is found within this time frame, SCA covers the cost of the free meals redeemed.



Bottom Line
Long John Silver's created buzz and national publicity by offering a free Giant Shrimp – a new menu item – if NASA shows conclusive evidence of an ocean ever existing on Mars!


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