The Zimmerman Partners Advertising Objective:
Zimmerman Partners needed an attention-getting promotion to generate qualified leads and to differentiate its booth from the other businesses at the annual NADA (National Automobile Dealers Association) tradeshow.
The SCAinteractive Solution:
Zimmerman Partners offered attendees the chance to win advertising dollars by participating in a driver's license number match game tied to their featured Kiosk Solution available to the trade. Attendees were invited to swipe their driver's license at a kiosk in the booth to see if their last seven digits matched the preselected number. The grand prize was both unique and perfectly suited to the auto dealers attending the conference - $1,000,000 in advertising, covered by SCA!
To help Zimmerman complete their lead database, attendees were also asked to enter their contact information.
The Tradeshow Promotion Allowed Zimmerman to:
- Increase their customer database with qualified leads
- Offer a great opportunity to their target audience to win free advertising dollars without the risk of a payout
- Demonstrate to auto dealer attendees a great way to run a kiosk number match promotion at their own dealership
