Dice Roll Contest Draws 3,000 Shoppers

West Palm Beach, FL - Over 3,000 people packed The Grand Bazaar Discount Mall & Marketplace for the chance to win $50,000. The Giant Dice Roll promotion was designed to build excitement and grab shoppers' attention for a new store opening.

Shoppers registered at the mall for the chance to roll the giant 6" dice. On the day of the event, participants were required to be present when their names were drawn. This strategy resulted in an "overwhelming response of very excited shoppers coming together to find out whether or not their names would be called," says Chris Tokar, Director of Marketing.

Forty names were randomly selected from the entries and each contestant took a turn rolling the five customized dice. If a contestant rolled five matching mall logos, he or she won $50,000, with prize coverage provided by SCA.

Although luck didn’t smile on the dice that day, the promotion was definitely a winner for The Grand Bazaar Discount Mall & Marketplace.

"We’re very event-oriented and are always looking for new opportunities to provide added value to customers and increase mall traffic," says Tokar. "This promotion was a big success and generated lots of interest.”