Del Monte Product Launch
Offers the Chance to
"Win A Vacation Every Year for Life"

San Francisco, CA…Watching carbs just got sweeter for Del Monte customers. Del Monte's product launch of the Carb Clever™ line is being introduced in the marketplace with sweet rewards through an online instant win game, powered by SCAinteractive.

To play, consumers purchase specially-marked containers of Carb Clever sliced peaches, fruit
cocktail, sliced pears, pear chunks, and peach chunks, and then visit
http://sweepstakes.delmonte.com to enter their UPC code.

Together with Del Monte's agency, Integrated Marketing Services, SCA designed the online instant win game with travel destination icons. To win a vacation every year for
life, players click and drag six of the 30 available icons into suitcases.

Players are randomly chosen as instant winners through SCA's computer-generated game engine, DrawServer™. Each time a player enters their UPC code, the DrawServer randomly selects six destinations as the grand prize combination. If any player drags the right destinations into the suitcases, they'll be packing their bags!

The interactive game gives consumers the chance to be an instant winner of great prizes,
including 10 grand prizes of $7,500 each, 30 second prizes of $75, and one grand prize of a Vacation Every Year for Life (valued at $5,000 a year for 40 years).

SCAinteractive has assumed the financial risk and will pay the grand prizes in the event there is a winner.

"The sweepstakes was a turnkey way to bring excitement to our Carb Clever promotion. We were also able to leverage POS in-store promoting the program with several retailers across the country, which helped to really extend our reach," commented Mareya Burton, Director of Client Services, Integrated Marketing.

"SCA was so easy to work with and helped us present a fun, strategic way to deliver value for our client and our completion rate was extraordinary. We will definitely be seeking SCA's assistance on future promotions."