Fall Book Promotion Nets
$100,000 for a Lucky Listener

Charleston, SC…Urban station Star 99.7 needed a one-of-a-kind on-air promotion to show up the competition during Fall Book. As a way to boost their ratings in three markets, they decided to go old school with the "Old Skool $100 Grand In The Hand" promotion.

Listeners tuned in throughout the day for the chance to instantly win $100 to $1,000. They simply had to be the 9th caller when the "Old Skool Song Of The Day" was played.

All the on-air winners were invited to a BIG final event where they were each given the chance to become the "$100 Grand In The Hand" finalist.
At the party, everyone received a $100 Grand candy bar with a raffle ticket attached. The station pulled one lucky ticket from a bin.

To her surprise, Harriet Allen of Charleston, was chosen to select one bag from a total of 100. She opened bag #63 - which happened to be her age - and found the grand prize message, winning her $100 Grand!

Dean Pearce, CEO for Apex Broadcasting, said he can't wait to see the numbers. They ran the promotion in three of their markets on four different stations and had a very close call on a second $100 Grand winner! "We're looking forward to working with SCA again!"

Bottom Line Apex Broadcasting offered listeners a $100,000 incentive to stay tuned in during Fall Book.