SCA's Promotion Times Newsletter - First Edition 2005 Page 5 Index

PROMOTION CLINIC

Looking for New Ideas that Offer
Customers a Chance to Win While Driving Traffic and Building your Database?

SCAinteractive, a division of SCA Promotions, provides secure technology solutions that drive promotions. SCAi's new interactive kiosks have become a resource for marketers looking for a fresh approach to motivating consumers to visit. Known as the interactive
"promotion in a box," it has become one of SCAi's easiest promotions to implement.

SCAi provides prize coverage for your jumbo grand prize as well as a self-contained computer kiosk and printer customized with your company graphics. Program one of SCAi's off-the-shelf games or create your own to fit your marketing theme.

Features

  • Self Contained - Delivered to your location ready to go and programmed with the contest you've chosen. You simply set it up at your location with promotional signage.
  • Interactive - Engage customers with your products from the moment they enter your location.
  • Customizable - You choose the grand prize, up to $1 million or more, and the odds of winning. We'll display your company graphics on the screen. After game play, a receipt will print with your logo, custom message, and coupon offers.
  • Measurable - Calculate your return on investment. SCAi tracks your entries so that you know who responded to your offer.
  • Instant Win Technology - Customers instantly know if they are a winner.
  • Data Collection - Build your customer database by collecting demographics each time a contestant registers. Open up new channels of communication and stay in touch with your customers via email after the contest.

Promotion Types

Press For Cash™ - Customers simply press the button on the screen and take their receipt printout. To win the grand prize,
customers must match their code to the number you've posted. Encourage traffic to another location by posting your number somewhere else.

Scan 2 Win™ - Increase direct mail response rates by inviting customers to visit your location with their mail piece. Each piece contains a 2-D barcode. Customers complete the registration page and then scan their barcode to see if they are an instant winner.

Swipe 2 Win™ - Increase purchases and membership signups when you tie your loyalty card, membership ID, or players' driver's license to the contest. Customers swipe their card through the magnetic stripe card reader and immediately find out if they are a winner. Swipe 2 Win can also be used as an entry vehicle to any customized game such as a drag and drop game.

Case Example

Over 1,000 people swiped their driver's license each day in the Dodge Chrysler Jeep area at the Texas State Fair. Using SCA's License 2 Win™ contest, the dealerships received over 25,000 entries at the event and generated significant showroom traffic.

Quantities are limited. Call SCA today to run an exciting interactive kiosk promotion in
your location or at your next special event!

SCA Contact Information

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