SCA's Swipe-2-Win™ is a fast, easy way to build your client database.
Motorcycle Dealer Offers Up the Ultimate Garage
 Dallas, TX - Al Lamb's Dallas Honda Superstore raced into the city with a grand-opening offer the public couldn't refuse: The "Ultimate $50,000 Giveaway." Customers were tempted to visit the Superstore and play for the chance to win a garage full of Honda powersports vehicles.
SCA provided prize coverage on five new vehicles - a Valkyrie Rune, an AquaTrax PWC, a CR 250R, a TRX400EX, a Metropolitan, and a full set of riding gear – to ensure that Al Lamb's wouldn't have to pay if there was a winner.
The dealership's main objective was to collect customer information for their database. SCA's Swipe-2-Win™ kiosk was the perfect tool to collect valuable information for just a fraction of the cost of buying a mailing list. "We got a ton of value out of the promotion," said Shari Del Mazo, owner of Al Lamb's agency Immediate Success.
To play, customers simply swiped their driver's license and took the customized printed receipt to see if their unique code matched the winning code posted.
Secondary prizes, such as free coffee from the dealership's in-house coffee shop and t-shirts, were also awarded. To add excitement to the grand opening celebration, winning customers were alerted with the sound of a Honda bike.
Immediate Success publicized the promotion via direct mail and week-long radio spots on three local stations. Al Lamb's made sure that there was something for everyone by bringing in Honda riders, stunt riders, and a cage ball. A big draw for the bike enthusiasts was the dyno-room, where the bikes are tested for horsepower and torque ratings.
"The big event paid off. People were lined up outside the door during the grand opening," said Del Mazo. "Nearly everyone who came to the dealership swiped their license."
"We had great response! There was lots of activity and people were coming in multiple days to try to win," Brian Ralph, Sales and Marketing at Al Lamb's Dallas Honda said. "The game was also very easy for both the customers and us to use, and we were very pleased with the results."
The thrill of a big prize powered the creation of a successful database for future targeted marketing and the excitement of the grand opening. "You've got to put a prize out better than the next guy. Small prizes won't generate any excitement — it has to be $50,000, $100,000, or $1 million. SCA helped us do that," Del Mazo said. |
Second Quarter 2005
Hunt For The Money Prize Giveaway
SCAinteractive introduces our newest online game, "Hunt For The Money." This interactive game is an easy way for marketers to offer multiple high-value grand prizes, covered by SCA! 