———————— PROMOTION CLINIC ————————
. . . And Now a Few Words From Your Account Executives

Cindy Spencer, Account Manager,
5 Years at SCA

1) Favorite Client Promotion
"NASCAR Promotion - Conducted drawing of 5 contestants from online registrations. Each of the 5 contestants picked one number from the 43 total cars/drivers. The numbers were associated with the driver's starting position. If their driver number won the race, they won $500,000 covered by SCA."

2) Personal Message
"The best part of my job is to help clients grow their business and achieve results with a fixed promotional budget. Thanks to all of you for allowing me to help you!"

Bob Brian, Vice President of SCA Gaming,
13 Years at SCA

1) Favorite SCA Promotion
"Spin A Million… It's HUGE! This 8' long x 5' wide x 7' tall wheel spin will be a BIG hit with your players."

2) Personal Message
"SCA Gaming's larger-than-life promotions make your property stand out from the competition!"

Janine Carter, Media Promotions Specialist,
3 Years at SCA

1) Favorite Client Promotion
"99 Bottles of Beer on the Wall" - A station in Chicago put together a "wall of beer bottles" for their sponsor, Coors. Each bottle was attached with Velcro and held an SCA Money Bagª. Each week for six weeks at area nightclubs, a contestant was selected to pick a bottle. If they picked the bottle with the grand prize message, they would win
$10,000! The other 98 bottles had great prizes inside - provided by Coors. Club owners and Coors loved it so much they turned "99 Bottles of Beer on the Wall" into an annual event!"

2) Favorite SCA Promotion
"SCA's 'Mystery List' promotion uses a customized micro web site with a list of 25 items provided by the sponsor. These items could be a list of songs, menu items - or anything else that fits the sponsor. SCA randomly selects 5 items. Customers visit sponsor locations to try and guess them.

This contest helps sponsors build their database by collecting demographic information as they play for the chance to win $10,000 up to $1 milion or more."

Max Rhodes, Director of SCA Tournament Fishing,
8 Years at SCA

1) Favorite SCA Promotion
"SCA's 'High Fives' promotion is a visible and versatile promotion. Extremely 'audience friendly' and every participant is guaranteed to win something."

3) Personal Message
"Every event is unique and deserves our very best efforts. It doesn't matter if our customers are running the smallest "Kid's Fishing Derby" or dealing with the challenges of multiple sponsorships promoting the World Championships of Saltwater or Freshwater Angling."

Todd Overton, Sr. Account Manager,
14 Years at SCA

1) Favorite SCA Promotion
"Money Bags promotion is my favorite because of the drama involved for the contestants when opening an envelope that could contain $1,000,000! When you are staring at 100 envelopes and know that one of them has the winning message that could change your life, you will probably never experience that kind of suspense again. That kind of excitement translates into a successful promotion for the client."

2) Personal Message
Our industry is built on relationships where you are dealing with many of the same people over and over to a point where you no longer are simply providing them with a service. There becomes an attachment to your clients that exceeds business to a degree. I have really enjoyed the relationships I have developed over the years with many clients
and appreciate their loyalty to SCA.