This fall, EB Games customers in both the United States and Canada will receive five free song downloads each time they trade in three games. 40,000 cards will be distributed in the United  States and 250,000 in Canada.
Each will be loaded with a unique code that provides access to download up to five songs on www.ebgamesmusic.com. The promotion offer is being communicated via in-store posters and shelf danglers, as well as a feature in the EB Games enewsletter.
Imagine how difficult and risky it is for marketers to predict consumer response to promotions. For a fixed fee, SCA is assuming the financial responsibility and will pay for the cost of the music downloads redeemed. This allows EB Games to run an innovative and creative program without the worry of unexpected and excessive promotion costs.
Call 888-860-3700 today and let’s discuss how you can pass the risk to SCA on your next promotion campaign.
SCA Representative Steve Dersch |
