Toronto, ON – Frigidaire, a division of Electrolux Major Appliances, wanted to provide Frigidaire Appliance Stores (FAS) with a unique promotional vehicle that would generate incremental sales, drive traffic, and provide differentiation from other appliance retail locations.
“The results for FAS locations throughout Canada were spectacular,” said a representative for Frigidaire Canada. “Overall, locations had an increase in store traffic by almost 75%  and sales volume increased during the promotional timeframe by 48% on average.”
In the $10,000 Cold Cash Giveaway, five select FAS locations displayed a Visible Vault™. Every month in 2006, customers received the opportunity to win big by entering any seven-digit code. To increase store traffic and buzz for the promotion, Frigidaire provided appliance prize packages to select radio stations. For two weeks, the contest was highlighted via forty-five 30-second promotional spots.
A furniture and appliance store in Quebec City had their best sales month EVER during the “Crack the Code” promotion. “A furniture store in Hagersville, Ontario had phenomenal response and is now running this promotion for a third time,” said the Frigidaire representative.
“This promotion was our primary Frigidaire Appliance Store initiative in 2006,” says the representative for Frigidaire Canada. “It has exceeded our expectations both in terms of ‘buzz’ and sales deliverables. We plan on using another SCA promotion for an even bigger 2007 for our Frigidaire stores.”
SCA Account Executive Christine Bennett |
