Las Vegas, NV - Cardtronics’ “Win a Ferrari” promotion
was open to all trade show attendees at the BAI Retail
Delivery Conference. Cardtronics brought the grand
prize - a Ferrari 360 Spider - on to the show floor.
“As an ATM company marketing ourselves at a banking
conference, we wanted to tie our theme into the financial
services industry,” said a representative for Cardtronics. “Utilizing SCA’s Prize Kiosk, we asked attendees to enter
the last six digits of their credit or debit card numbers. If the digits entered matched those pre-selected by SCA,
then the player would instantly win a new Ferrari.”
 The Prize Kiosk’s flexible prize platform technology is
easy to work with and allows promotion sponsors to
instantly award secondary prizes to keep the excitement
in the booth. Cardtronics awarded iPod Nanos, iPod
Touches, and a weekend dream car rental.
“This chance-to-win promotion gave us the ‘gee whiz’
factor we were looking for and helped build a compelling theme for our tradeshow presence,” said
the representative. “We were told by many that we
were the talk of the show!”
The promotion exceeded Cardtronics expectations by far! “The chance to win played a central role in
bringing in the volume and quality of show traffic,”
said the representative. “We generated over six
times the leads compared to the same show in the
same venue the previous year.”
SCA Representative Nika Radfar
Supersize your next booth or special event
with the power of a Mega Prize promotion. Visit www.scapromotions.com/event to request your
free guide filled with dozens of ideas, including
the JackPot™ Machine, Prize Kiosks, and
100 Grand in the Hand! |
