Spring 2009
Doritos® Awards $1 Million in
Consumer-Generated Super Bowl Ad Contest
Plano, TX - Two unemployed brothers walked away with a $1 million prize for creating the best-liked commercial during the Big Game, thanks to a consumer-generated contest hosted by Doritos® maker Frito-Lay. The winning ad, called “Free Doritos,” featured a man shattering a vending machine with a crystal ball after predicting he would receive free Doritos.
888-860-3700 • scapromotions.com • scainfo@scapromo.com
SCA Promotions Secures Doritos’ Budget and Pays the $1 Million Prize
Click the Play button in the middle of the video to watch the winning commercial!
The “Crash the Super Bowl” promotion, launched by Doritos® in October, gave people nationwide the opportunity to shoot their own amateur Doritos® commercial and submit it to the contest site for a chance to see their ad aired live during the Pittsburgh vs. Arizona Big Game. Doritos® selected five commercials through a consumer vote in January. The top two winning commercials aired during the game.
To add to the excitement, Doritos® announced that it would award a $1 million prize if either of the consumer-generated ads ranked first in USA Today’s Ad Meter, a real-time testing of how much consumers like the ads aired during the Big Game. To offer the prize, Doritos® maker Frito-Lay turned to SCA Promotions for promotional risk coverage.
SCA Promotions fixed the promotion budget and paid the prize within two days.
More brands are looking for ways to interact with consumers. By adding a big prize to a promotion, brands increase consumer excitement and create more buzz.
Stimulus Prize Package
Offer customers the chance to win a stimulus prize package. Whether you run a basketball half-court shot, baseball toss, or Money Bags contest, you will attract excitement and attention by giving everyone the chance to win easy money! You determine the stimulus prize amount and pay SCA a fraction of the actual prize value. If you have a winner, SCA gives you the money to award the payout.
Tax Free in 2009 Dice Game
Run a visible, on-site promotion to generate traffic to your location. Customers roll T-A-X-F-R-E-E in order to win. SCA will provide custom dice – 1”, 6”, or 12”.
Baseball Opening Day Payday
On Opening Day, as 26 teams play all across America, contestants will try to predict the winner of each game, and in three games, the winning score as well. If a lucky fan succeeds, they’ll walk away a winner, paid by SCA!
Bring Your Clients' Big Ideas To Life - Partnering with Agencies Since 1986
Big, buzz-worthy ideas break through marketing clutter. We work with hundreds of advertising, marketing, PR, and sponsorship agencies each year to create breakthrough promotions that keep your clients’ budgets intact. Don’t let budgets limit the opportunity to make an impact. Let’s talk about what you and your clients want to do. We have the way to make it happen.
Learn more about how we work as the behind-the-scenes resource to agencies.
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