Spring 2009
888-860-3700 • scapromotions.com • scainfo@scapromo.com
Listener Wins $95,000 in High Fives Money Bags Contest
Stimulus Prize Package
Offer customers the chance to win a stimulus prize package. Whether you run a basketball half-court shot, baseball toss, or Money Bags contest, you will attract excitement and attention by giving everyone the chance to win easy money! You determine the stimulus prize amount and pay SCA a fraction of the actual prize value. If you have a winner, SCA gives you the money to award the payout.
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Daylight Savings Begins
St. Patrick's Day
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First Day of Spring
MLB Opening Day
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Boston Marathon
NFL Draft Begins
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Kentucky Derby
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Mother's Day
Indy 500
Memorial Day
Radio Station Generates
Revenue and Listener Excitement
Worthington, MN - Minnesota radio station 95.1 The Eagle saw a big increase in listener excitement and advertiser interest thanks to a $95,000 winner in their High Fives Money Bags Promotion! “95 on 95,” a fast-paced promotion that guaranteed a winner, was created as a way to generate more advertising revenue for the station.
“The $95,000 prize was a great lure for signing up sponsors,” said a representative for the radio station. “We used to give away a $12,000 fish house, but this year, we
needed a new promotion to grab more attention. No one else in the area was giving away such a large prize, so this promotion really allowed us to stand out with local
advertisers.”
Listeners registered to become a “95 on 95” semi-finalist both on-air and at one of the 25 participating advertisers’ locations. On the big night, semi-finalists and listeners gathered at Brian’s Supper Club, where a few additional semi-finalists were chosen. Five total finalists were then selected to play for their chance to win up to $95,000.
Each of the five finalists selected a set of 40 Money Bags, which were then displayed on a lighted board set up at Brian’s. The contestants chose bags until they revealed five matching symbols indicating the prize won, such as gift cards to local stores, passes to rides at the Mall of America, a new fish house, and the $95,000 grand prize.
The crowd at Brian’s went wild when the fourth contestant revealed five matching symbols for the grand prize! “I’ve never heard anything like it! The crowd just erupted when he won!” said the representative.
Already, the buzz generated from the $95,000 winner is having an impact on the station. “We have had advertisers asking how they can be a part of the promotion next time,” said the representative. “SCA was very easy to work with. They were quick in providing us with ideas and in giving us the check to pay our winner!”
SCA Representative Julie Davis
Tax Free in 2009 Dice Game
Run a visible, on-site promotion to generate traffic to your location. Customers roll T-A-X-F-R-E-E in order to win. SCA will provide custom dice – 1”, 6”, or 12”.
PrizeKiosk Increase Sales
Agency Services
