IN THIS ISSUE…

Summer 2009

Palm Beach Ford Dealers Sell Cars and Generate Leads with Wheel Spin Promotion

Looking to leverage their sponsorship value, generate more leads, and ultimately sell vehicles, the Palm Beach Ford Dealers activated a giant wheel spin at SunFest 2009, one of the largest outdoor music and art festivals. Palm Beach Ford Dealers achieved 18,000 leads and awarded a Ford Fusion Hybrid.

Four-Day Promotion Nets 43% Sales Boost and $10,000 Winner

Pacific Stereo of Riverside, California, offered shoppers the chance to win up to $10,000 by attending their four-day sales event. Shoppers in the store’s 12-mile radius were invited to “The Biggest Sales Event Ever” via a direct mail piece.

$1,000,000 Shot Clock Challenge Nets 4,000 Entries and Increased Sales

During the April 7th Chicago Bulls Game, Hinckley Springs® gave two fans the chance to shoot their way to a $1,000,000 dollar prize. The “2009 Hinckley Springs $1,000,000 Shot Clock Challenge,” was offered in conjunction with Jewel Food Stores, ESPN Radio 1000 and the Chicago Bulls.

Auto Dealers Drive Traffic and Sell Car Inventory with Direct Mail “Key”Promotion

Two auto dealers recently awarded two new cars, valued at $25,000 each, in their “Used Car Super Sale”. Not only did both dealerships cut through the mailbox clutter and drive dealership traffic, they “moved” a combined total of 80 cars in their inventory.

Sell More Advertising Packages: Add a Big-Money Grand Finale to Your On-Air Promotion

Looking for a hot idea to make your advertising packages sell more? Add sizzle to your Fall Book promotion when you run a grand finale event at a sponsor’s location with the chance to win a life-changing prize.

Offer Football Fans Quick Cash While You Generate Leads

Offer football fans and customers the chance to make quick cash this season. For each point your home team scores on their first offensive possession, the weekly winner will receive $1,000.

Fall Sports Promos To Increase Sales and Traffic

Basketball and Hockey season will be here before you know it! Now is the perfect time to plan a promotion based around your favorite team that will help you achieve your marketing and sales goals – bring in more traffic, sell more products, or gain a larger listener base!


SCA's Web site is an endless resource for great promotion ideas. Click here to browse our encyclopedia of promotions to find the promotion that meets your marketing objective.

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