Pacific Stereo of Riverside, California, offered shoppers the chance to win up to $10,000 by attending their four-day sales event. Shoppers in the store’s 12-mile radius were invited to “The Biggest Sales Event Ever” via a direct mail piece.

“Since the economic downturn, the auto industry has really been affected, which ultimately hurts the car audio industry,” said a representative. “We were looking for a proven promotion that would bring in extra traffic, and this has done it! Customers not only flowed through the doors, but opened their wallets. We sold a lot of gear in a short amount of time.”

On the first day, after purchasing a new car system, Mary Costa walked over to the contest computer, entered her lucky five digits and shocked everyone when the computer revealed the grand prize winning message! “We never imagined this in a million years,” said the representative. Pacific Stereo renewed the promotion with SCA immediately and continued the successful four-day event, increasing total sales during this period by 43%!

SCA Representative Sheila Murphy Brian