Winter 2008

La Quinta Engaged Over 300,000 Consumers with Online Promotion

Dallas, TX - Over 300,000 consumers played  La Quinta’s “Bright Spot Challenge”, an online nationwide game focusing on ways to engage consumers with the La Quinta Brand, drive new and repeat hotel bookings, and capture email addresses for future marketing messages. Previous guests and new consumers were invited to play via emails and rich media banner ads. Instant-win prizes such as free hotel nights, American Airlines miles, rental cars, music downloads, and gas cards were awarded by playing the online game every day.

“We wanted consumers to have fun while also learning about La Quinta and our promotion partners who provided the instant-win prizes,” said a representative from La Quinta.

While playing the Flash-based game (provided by one of SCA’s partners), consumers were instructed to “pop” icons – La Quinta suns, laptops, and waffles - shown throughout the hotel. The theme, “Find the fun hidden around La Quinta”, gave consumers a good understanding of the hotels’ features, including comfortable beds, free high-speed Internet access, and complimentary daily breakfast.

“We have many letters from consumers telling us thank you for the opportunity to win.  Others have commented about how useful the prizes were due to the current economy,” said the representative. “We feel that the fulfillment and the promotion were a success. SCA handled the sweepstakes services very well, including all required sweepstakes registration with states, administration and fulfillment of the daily prizes.”

SCA Representative Nika Radfar

888-860-3700 • scapromotions.com • scainfo@scapromo.com