Winter 2008

Home Builder Tripled Leads by Offering Chance to Win Fuel for Life

Clayton, GA - America’s Home Place, an on-your-lot custom home builder, offered customers and prospects the chance to win fuel for life - valued at $78,000 – if the last six digits of their driver’s license number matched the pre-selected winning number.

“We knew the allure of fuel for life would attract consumers to visit our showroom to find out more about America’s Home Place and our $1,500 referral bonus program,” said a representative. “After the promotion, we collected all the registrations and were thrilled to have access to 385 new prospects. We are used to receiving one to three qualified leads per month, but during this promotion period, we brought in at least six every month!”

America’s Home Place designed its promotion to give away guaranteed secondary prizes such as iPods, electronics, gas cards, and various discounts from local restaurants and businesses. “In addition to the chance to win fuel for life, these guaranteed prizes drove in more traffic and kept it exciting for all in our showroom.”

The promotion was affordable, fast, and easy to implement. America’s Home Place simply needed a computer with an Internet connection and SCA programmed the prizes and the random six-digit winning number into a customized online game.

“Word-of-mouth played a big part in our promotion,” said the representative.  Through print advertising, 30-second radio spots, and 2-hour live radio remotes, the crowds came in for their chance to win big!”

SCA Representative Julie Davis

888-860-3700 • scapromotions.com • scainfo@scapromo.com