IN THIS ISSUE...

Winter 2008

1.La Quinta Engaged Over 300,000 Consumers with Online Promotion

2.Home Builder Tripled Leads by Offering Chance to Win Fuel for Life

3.Sacramento Convention & Visitors Bureau Attracted Meeting Planners           with Kiosk and Money Bags Promotions

The “Bright Spot Challenge” drove new and repeat hotel bookings and captured email addresses. SCA handled the sweepstakes services, including all required sweepstakes registration with states, administration, and fulfillment of daily prizes.

A custom homebuilder attracted 385 new prospects to their showroom with the chance to win fuel for life and g uaranteed cash and prizes. They tripled their number of monthly qualified leads during the promotional period.

The Sacramento Convention & Visitors Bureau attracted meeting planners to the city with a creative two-promotion approach – an instant win kiosk game at various trade shows and a $1 million final event in Sacramento.  The kiosk game drew crowds to their booth at various trade shows, and the final event resulted in multiple convention bookings.

4.ProMPI Increased Leads on a Smaller Marketing Budget With                      JackPot™ Machine

By enhancing their marketing message at a recent trade show, ProMPI gathered 400 leads and still cut their marketing budget by $17,000.

5.Adobe Utilized Sweepstakes to Boost Sales of New Product Release

Adobe launched CS3 Premium edition with “The Suite Life Sweepstakes.” By both upgrading current customers and drawing in more new customers, Adobe hit all of their sales projections.

6.       Looking for a Hot Idea to Grab Consumer Attention? Need to Create                 some Harmony Between your Promotion Plans and a Tighter Budget?

With SCA’s Digital Music Program, you can utilize an incentive with a high

perceived value and mass appeal that costs very little to deliver.

SCA's Web site is an endless resource for great promotion ideas. Click here to browse

our encyclopedia of promotions to find the promotion that meets your marketing objective.

Make sure you sign up to receive seasonal promotion ideas for your industry.