Promtion Times 3rd Quarter 1999

10-Spot Pays $1,000,000 to Keno Player

SCA awarded the largest keno jackpot in American gaming history when a player at the Pioneer Inn in Reno, Nev., hit paydirt in August. The prize was awarded in SCA’s “$1,000,000 10-Spot Keno“ program, which features a one-million dollar cash prize for a $1 wager.

The program is simple to implement at a low cost to the casino operator. The casino pays a small fee to SCA for jackpot coverage. In the event of a winner, SCA’s pays $950,000 along with a $50,000 payment made by the casino. The huge jackpot garners both attention and players, increasing foot traffic, sales, and interest in games like keno.

The Pioneer Inn’s winner was a 67-year-old postal worker who purchased a five-game quick-pick 10-spot wager for $5. When that ticket expired, he renewed the same ten numbers for another five games. On the third game of that series, he hit all ten numbers and won $1,000,000 instantly.

“In our 30-year history, this is the largest jackpot ever paid at the Pioneer Inn,” stated general manager, Guy Archer.”I was especially impressed with how quickly our winner was paid. Within 72 hours of the claim, SCA delivered the $950,000.” Bob Brian, gaming division vice-president for SCA added,”We are thrilled to have played a role in creating America’s first keno millionaire. With SCA’s creative programs and unmatched financial backing, one-million dollars is just the beginning. Many operators experiencing substantial increases in profitability with the ten-spot program are planning for even larger jackpots.”

SCA’s gaming division has a variety of programs — from scratch cards to sports book, video poker and slot promotions — that have been used successfully by many of the world’s most famous casinos and lotteries. Give us a call, and let’s talk about how these programs can bring new players and profits to your establishment, too.