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Sports Fever Heats Up From football and hockey to golf and racing, sports fans nationwide were cheering SCA clients this year, with over $950,000 being paid out to lucky sports contest winners. Here are some of the highlights, on and off the field: Football Fame Fort Wayne, Ind. football fan, William F. Simmons, Jr. would probably like to kiss Hershey Food Corp. for giving him a free trip to Hawaii and a chance to become a millionaire during the annual Million-Dollar Kick contest at the Pro Bowl. Fans earned more than $18,850 when Atlanta Falcons wide receiver Tim Dwight returned a fourth quarter kickoff 94-yards for a Super Bowl touchdown. The same game also earned Western Tire and Appliance (Farmington, N.M.) customers more than $190,000 in rebates after the Denver Broncos drove their way to a second straight championship. And all season-long, SCAs Pigskin Pick Em had Monday morning quarterbacks jamming the lines of their favorite radio stations trying to be the selected caller to predict the winners of 13 upcoming football games. Nothin but Net Hockey Heists Hole-in-One Heroes Another hole-in-one netted Larry Price the $20,000 grand prize at the U.S. Army Community & Family Support Centers,Shot of the Century contest. Batting a Thousand SCAs Strike Out/Walk the Batter contest was a hit with fans who tried their luck at throwing three strikes before throwing four balls at a home-plate target. Also batting in big bucks for lucky contestants was the Per Inning Promo when specific events and plays are predicted during certain innings. Driving for Dollars Discount Auto Parts shoppers raced into stores in 1999 trying to predict the top five finishers of the Pepsi 400 for a chance to win $1 million. Nanticoke Homes also generated a lot of attention as fans placed their bets on Jeff Burton, who will win them a new Nanticoke Home if he finishes first in two of three races at the New Hampshire, Martinsville, and Atlanta speedways. Horsin Around Click here for more information on these and other SCA sports promotions. |