Millennium Madness

SCA is helping many clients get the Y2K bugs out of their New Year’s promotions. Here’s how a few clients are helping their customers ring in the New Year:

Silver Legacy Resort Casino in Reno is getting Y2K compliant with its “Millennium Madness“ promotion (a new twist on Visible Vault), which awards $10 million to the customer who can break the Y2K code.

Other clients are helping consumers fantasize about winning millions from SCA’s “Millennium Money Match“ instant-win scratch cards.

And First Media Group of Coral Gables, Fla. will have television viewers oral Gables, Fla. will have television viewers toasting the new year with its “Win a Million for the Millennium“ contest, which will award the sweeps-driven “Watch & Win“ grand prize to viewers watching selected programming.