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America’s Home Place Driver’s License Number Match
America’s Home Place, an on-your-lot custom home builder, offered customers and prospects the chance to win fuel for life, valued at $78,000, if the last six digits of their driver’s license matched the preselected winning number. They turned to SCA for promotional risk coverage.
Objectives:
- Generate brand awareness and national media attention.
- Increase consideration for America's Home Place’s products.
Strategies:
- Advertise the promotion through print, radio, and live radio remotes.
- Invite consumers to enter the last six digits of their driver’s license into an SCA-provided contest website.
- Award fuel for life if the numbers matched the preselected winning numbers, and award secondary prizes such as iPods and restaurant discounts to keep excitement high.
Results:
- The promotion gave America’s Home Place access to 385 new prospects.
- The home builder brought in three times the leads they normally received due to the promotion.
