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“Healthy Choice® Green is Good™” Giant Eagle Pigskin Challenge Football Toss
Giant Eagle supermarkets and Healthy Choice foods partnered to conduct a mutually beneficial program tying into University of Pittsburgh football games. They offered the chance to throw a football for $500,000 to customers who used their Giant Eagle cards to purchase Healthy Choice products. The two companies turned to SCA for prize coverage on the grand prize.
Objectives:
- Provide customers with once-in-a-lifetime opportunities.
- Promote the purchase of Healthy Choice products at Giant Eagle supermarkets.
Strategies:
- Encourage Giant Eagle customers to use their Giant Eagle Advantage Card® to buy Healthy Choice products.
- Choose one customer to win a trip to the Pitt-Notre Dame game and the opportunity to toss a football 25 yards through a 20-inch target during the first quarter break.
- Award $500,000 for a successful throw, paid by SCA.
Results:
- Paul McCormick of Finleyville, PA made a successful toss for the $500,000.
- “This is definitely a one-of-a-kind promotion that generates a great deal of excitement for our customers and Pitt football fans alike,” said a Giant Eagle representative.
- We are extremely happy and pleased with SCA’s responsiveness and attention to detail. The promotion continues to produce results for both Healthy Choice and Giant Eagle - having a winner this year was just an added benefit,” he continued.
