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Hinckley Springs $1,000,000 Shot Clock Challenge
Looking to connect with both their consumers and sports fans, Hinckley Springs offered two fans the chance of a lifetime - shooting a basketball on the court during a Chicago Bulls game for $1,000,000. Hinckley collaborated with Jewel Food Stores, ESPN Radio 1000, and the Chicago Bulls to make the promotion a giant success.
Objectives:
- Offer an interactive promotion that will get people excited and talking.
- Stay connected with consumers.
- Promote fitness and proper hydration.
- Increase incremental case sales at Jewel Food Stores.
Strategies:
- Collect registrations via the Bulls.com website, on-air radio promotions, and at participating Jewel Food Stores.
- Randomly select five entries to win lower-level suite tickets to a Bulls game and then face off in a mini-contest to determine who will participate in the shot promotion at center court.
- Award $1,000,000 if the finalist makes four consecutive shots: a Lay Up, Free Throw, Three Point Shot, and a Half Court Shot.
Results:
- Over 4,000 entries were received.
- “The promotion was very successful. Hinckley Springs increased their incremental case sales through Jewel Food Stores as a result of the promotion, and customers and contest participants were very enthusiastic,” said a Hinckley representative.
