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Pacific Stereo “Biggest Sales Event Ever”
The economic downturn caused sales to slump in the car audio industry. To combat the decrease in traffic, Pacific Stereo turned to SCA to create a promotion that would encourage shoppers to not only visit their store, but open up their wallets. A direct mail number match promotion proved to be the perfect solution. SCA covered the promotional risk of the $10,000 grand prize for Pacific Stereo.
Objectives:
- Bring extra traffic to the store.
- Increase sales.
Strategies:
- Mail uniquely coded direct mail pieces to shoppers in the store’s 12-mile radius.
- Invite shoppers to visit the store to enter their unique code into the computer.
- Award $10,000 if the shopper’s code matches the preselected winning code.
Results:
- Mary Costa entered her five digits and won the grand prize.
- Pacific Stereo immediately renewed the promotion with SCA.
- Sales increased by 43%.
- “We were looking for a proven promotion that would bring in extra traffic, and this has done it! Customers not only flowed through the doors, but opened their wallets. We sold a lot of gear in a short amount of time!”
