ProMPI Harley Giveaway

Determined to get the best return possible on their trade show investment, ProMPI partnered with SCA and the JackPot™ Machine to drive traffic to their booth and collect leads.

Objectives:

Increase the number of leads collected at the Global Gaming Expo trade show.
Decrease the amount spent marketing and advertising their company at the show.

Strategies:

Place SCA’s JackPot™ Machine in their booth, next to the grand prize - a new Harley.
Invite attendees to pull the handle on the JackPot Machine to see if they won a prize.
Network with attendees as they wait in line to play.
Award the Harley if an attendee’s reels land on 7-7-7, and award smaller prizes such as playing cards and custom golf packages for other reel combinations to keep the excitement going.

Results:

ProMPI increased their leads by more than 400 while spending $17,000 less on marketing and advertising.
"Attendees couldn’t resist stopping in our booth to look at the Harley and play the JackPot Machine," said a representative.