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SharePlus Federal Bank
SharePlus Federal Bank wanted to leverage its 50th anniversary to show customer appreciation, increase checking accounts and deposit amounts, attract new customers, and bring new money to the bank. The bank worked with SCA to create a direct mail promotion featuring special anniversary offers along with the chance to win cash and prizes up to $50,000.
Objectives:
- Emphasize the bank’s 50 years in business.
- Attract new customers.
- Increase the number of checking accounts and amount of deposits.
- Show customer appreciation.
Strategies:
- Print unique codes on direct mail pieces and mail to local customers and prospects.
- Advertise the promotion through direct mail, Web site ads, newspaper ads, and a branch-decorating contest.
- Invite mail piece recipients to visit www.shareplus50thanniversary.com and enter their prize code to instantly discover if they’ve won the $50,000 grand prize.
- Invite customers and prospects into bank locations for additional chances to win other prizes, such as gas cards and vacation packages.
Results:
- “We netted over $5 million in new deposits and over 500 new customers. It was a big hit with our customers and a big hit for us,” said SharePlus’ Marketing Director.
- “SCA is a great company to work with. The PrizeCode turnkey promotion gave us exactly what we needed – an affordable, customizable, and easy-to-implement online promotion,” she added.
