iphone with mobile text message

Text 2 Win

With more than 5 billion text messages sent each day (exceeding daily mobile phone calls and 15 times the number of daily Google searches), it’s clear that text messaging has become the communications method of choice. And it’s proven that by offering the chance to win a high-value prize via an impactful mobile marketing promotion, prospects are more likely to engage with your brand. Implementing a text to win promotion strategy is quickly gaining adoption.

mobile phone with text to win message

Only SCA can combine both prize coverage and SMS marketing capabilities in the best possible way to help you meet your sales goals and objectives. Whether it’s database building or sales and behavior incentives, SCA’s Text 2 Win options give you a choice.

Almost any campaign can benefit from the addition of an SMS promotion. And only SCA can help you maximize the impact of your next text message promotion with our prize coverage offering.

TEXT 2 WIN OPTIONS


Text Vault

Consumers are asked to try to guess the secret number that will “crack” the Text Vault by texting a lucky “X” digit number. Including a discount coupon with the winning or losing text message is one way to increase trial.

Text Match

Post a winning game code in a retail store, at your trade show, or online. Consumers can text in and receive a game code to match against the one you’ve posted. Prizes can include merchandise or cash for the winner(s).

Sports-themed

Consumers are asked to text in to receive a random prize value and game outcome or special event occurrence. For example, “A grand slam occurring during Inning 3”. If the event occurs, one lucky fan wins the grand prize.

Poker Run

Poker Run engages consumers on multiple levels via a mobile marketing promotion poker game. The goal? To collect 5 cards that represent a winning poker hand, and ultimately, to win the grand prize.

Once the consumer sends the initial text to begin the game, they go about collecting the cards in a variety of ways. For example, they might be texted a message to go to a certain location to get the next card in the sequence, or they may be asked to listen to a particular radio station throughout the day, when keywords are released to build their hand. The cards are distributed randomly, and a final message is sent with the consumer’s overall hand result.

Case Studies


Trade Show

A trade show exhibitor deployed an SCA text message promotion to connect with attendees and to build its marketing database. Outreach began two weeks prior to the show, as confirmed attendees received emails encouraging them to preregister via text message for their chance to win $25,000. Those who preregistered received a text message on the morning the show commenced, providing them with a redeemable sweepstakes code and directions to the exhibitor's booth. On the final day of the trade show, a reminder text was sent to ensure all interested preregistered attendees visited with the exhibitor. The Text 2 Win Promotion garnered 69% of all preregistered attendees, which translated to one of the best pre-show promotions the exhibitor has implemented.

Casino

A casino managed by Primm Properties placed billboards along the highway asking prospects to text 12345 for their chance to win a guaranteed prize up to $1 million. Participants received a return text to their phone with a unique pin and message inviting them to come in to any of the 3 Primm properties and enter their code (on our kiosks) to see what they’ve won. Upon arrival at the property, participants signed up for a players card, then proceeded to the SCA kiosk to play the game. Texting portion of the promotion started in late February / early March with results thus far (numbers are approximate):