Clubs and bars across the country have increased traffic and visibility significantly thanks to SCA’s proven creative promotions. Whether it’s your grand opening, a sports-watching party, or a new menu introduction, SCA can help. Below are just some of the successful ideas available designed to create excitement and build traffic.
- 99 Bottles of Beer
- A lucky patron gets to choose a bottle from 99 identical bottles. If the message in the bottle says, “you’re the grand prize winner,” SCA will pick up the tab and pay for the prize.
- Visible Vault™
- Patrons try to crack the safe’s code to win the prize inside. Players could win thousands in cash, a brand new car, or even a fabulous vacation. Learn more...
- Sports Promotions
- Get your venue into the game. A Pick ‘Em contest brings fans to your location to enter a sports prediction game for a pro, collegiate, or local team’s final season record. Spectator contests take your venue onto the playing field in front of a cheering crowd while a contestant tries his or her luck at a $100,000 field goal kick, target shoot, or hole-in-one. A player/team performance program awards a grand prize to a customer when the home team achieves an outstanding play. Learn more...
Here’s how you can run a promotion for little or no money:
Step 1. Contact SCA for great promotion ideas for Bars & Nightclubs.
Step 2. Contact your local radio sales representatives and let them know you’re interested in running a promotion and you’re looking for a co-sponsor. Ask which of their clients might be interested in being a co-sponsor.
Good Prospects for Co-Sponsors: Auto/Motorcycle Dealers, Boat Dealers, Electronic Stores, Furniture Stores, Home Builders, Jewelry Stores, Pool and Spa Companies, and Travel Agencies.
Step 3. Send a written proposal to several prospects. Let them know they are one of several advertisers you’re considering. Include:
- Purpose of the promotion
- Proposed dates
- Co-op media advertising they will be included in
- Co-op on-premise advertising
- Prizes desired
- Explanation of promotional risk coverage through SCA
- Their benefits
- Their cost
- Deadlines
Step 4. Once a co-sponsor has been secured, call SCA to issue the promotional risk coverage contract and get ready for a great promotion.
POSITIVE RESULTS
Visible Vault™ Adds Excitement at Clubs
Tri-County Distributors partnered with SCA for a promotion that would draw customers to their buyers’ establishments and create excitement. The Visible Vault™ from SCA did just the trick by bringing in customers on slower nights and adding extra fun to busy evenings at clubs throughout the region. It was a huge hit with patrons and the Vault’s mobility made it an easy promotion for Tri-County to execute at various clubs.
