SCA will make your marketing work harder and help achieve your objectives by tying in SCA’s proven promotions to your DM/FSI campaigns. Our most popular promotions include Number Match, Lucky Key, Scan 2 Win™, and Conditional Rebates, all of which can be customized to your individual needs.
HOW IT WORKS
Mail a promotional piece to your customers, to tradeshow attendees, or to the general population. In order for them to find out if they have won, they must visit your location. If their number matches or their key unlocks the new car, they win and SCA pays.
BENEFITS
- Increase direct mail response rates with a life-changing prize from SCA.
- Customers must come to your location to see if they have won.
- Create an impact and break through the mailbox clutter with a life changing grand prize.
- Increase your sales as more traffic goes through your location.
- Your customers will associate your business with a large prize and a fun promotion.
EXCITING WAYS TO PLAY
- Match & Win
- Mail out invitations to your event - each with a unique number. Post the grand-prize winning number at your event. If the customer with the winning piece comes to your event, SCA pays.
- Swipe and Win
- Invite customers to swipe a card - their driver’s license or a store card. If the last seven digits on their card match the predetermined winning number, they win the big prize. Learn more...
- Conditional Rebate
- Encourage customers to buy at your location by offering a full rebate on purchases over a certain amount if your selected event occurs - e.g., if four inches of snow falls on a certain day or if your home team wins the championship. Learn more...
- Scan 2 Win™
- Send a mail piece with a bar code to customers and prospects. Invite them back to your location to scan the card and see if they have won.
POSITIVE RESULTS
Zimmerman Partners wanted to create a buzz around their booth at the 2004 NADA tradeshow. In order to gain more exposure, they used a Number Match promotion. Tradeshow attendees who came by the booth could swipe their driver’s license, and if the last seven digits matched the winning number, Zimmerman would award $1 million of advertising. SCA’s Swipe and Win promotion allowed Zimmerman to collect demographic information from several hundred new people, as well as draw a big crowd at the tradeshow.
Billingsley Ford doubled their sales during a five-day period with a Lucky Key promotion. Previous customers were mailed a key and invited back to the dealership to see if their key unlocked a new Ford F150. 2,700 people visited the three locations, and one of them had a winning key. Not only did Billingsley gain repeat customers, they also sold to new customers who were drawn in by excitement.
